Zara continues its transformation towards a universe closer to luxury. Since the arrival of Marta Ortega to the presidency of the Inditex group, the flagship brand of the Spanish textile giant has ceased to be only a reference of affordable fashion to consolidate itself as a creative laboratory where exclusivity, design and quality coexist with its accessible essence.
In this context, the company is launching a new collaboration with one of the most acclaimed designers on the current scene: Ludovic de Saint Sernin. Their union represents a new step in the strategy of repositioning Zara within the international fashion market, with collections that bring haute couture to the general public.
One more step towards luxury under the vision of Marta Ortega
Since taking over the presidency, Marta Ortega has made clear her intention to transform Zara into a project that combines signature fashion with the philosophy of democratizing trends. Under her leadership, the brand has collaborated with names such as Narciso Rodriguez, Steven Meisel or Kaia Gerber, but this time the challenge is even greater: to merge the provocative and avant-garde style of Ludovic de Saint Sernin with the urban and modern DNA of Zara.
The French designer, who worked for Dior, Balmain, Saint Laurent and Jean Paul Gaultier, has built his own language around sensuality and freedom of expression. His collaboration with Zara comes after more than eight years of independent career, and is a milestone both for his career and for the Galician firm.
A collection inspired by New York’s cinematic energy
The new capsule collection, available from November 17 in selected stores and on the Zara website, is inspired by the cinematic energy of New York, a city with deep personal significance for the designer.
It is a proposal that fuses the aesthetics of the 80’s with the relaxed elegance of the late 90’s and early 2000’s, resulting in a versatile wardrobe that transitions effortlessly from day to night.
The collection includes garments, footwear and accessories that reflect the pillars of Ludovic de Saint Sernin’s brand: community spirit, sensuality, sophistication and design excellence.
“What we have created together is my idea of the perfect closet.”
The French designer himself has described the collaboration as a unique opportunity to translate his vision to a global audience. “What we have created together is my idea of the perfect closet: garments of exceptional quality that I want to wear, that I want my friends to wear, that I want everyone to wear!” he says.
He adds: “The most incredible thing about working on this collection was knowing that it would have a truly universal reach. Thanks to Zara, people all over the world will be able to enter the world of Ludovic de Saint Sernin. “.
Details defining the Saint Sernin style
Each garment in the collection pays tribute to the designer’s unmistakable stamp. Metal eyelets, one of his hallmarks, are reinterpreted as polished chrome studs that decorate leather trench coats, mini-dresses, belts and gloves.
The line also includes halter tops, column dresses and miniskirts made from a lightweight metallic mesh developed exclusively for this collaboration.
Leather, the designer’s fetish material, plays a starring role in coats, bomber jackets with panels and pants of different cuts, made with a more flexible leather and designed for everyday use.
The result is a collection that combines strength and sensuality, with garments that invite experimentation with shape and texture, while maintaining the timeless essence of contemporary minimalism.
A global proposal with the soul of a catwalk
The campaign, photographed by Zara’s prestigious creative team, transfers the spirit of the collection to urban settings that evoke New York life. Dynamism, diversity and glamour without artifice are the visual axes of a proposal that celebrates individuality.
The launch also reinforces Zara’s new model, which moves away from the mass production of passing trends to focus on capsule collections with their own narrative. Each project under the direction of Marta Ortega seeks to build a more emotional, cultural brand identity linked to art and creativity.
Zara and accessible luxury: a new era
The collaboration with Ludovic de Saint Sernin adds to a series of strategic moves that consolidate Zara in the realm of affordable luxury. With initiatives such as Zara Atelier or limited edition capsules, the brand has positioned itself as a bridge between runway fashion and everyday consumption.
This union with Saint Sernin reaffirms the company’s direction: to become a global benchmark for design and quality without losing its commercial essence.
The very concept of the collection, an ode to modern elegance and subtle sensuality, fits with Marta Ortega’s vision of making Zara a brand where fashion is lived as a cultural experience and not just as a transaction.
