The Portmany Bay Business Association warned that Cala de Bou could become a “ghost town” if the Sant Josep Town Hall does not take visible and urgent action before the 2026 season, after observing increasing closures in small businesses and an urban landscape that they consider “obsolete” despite the recent renovation of several hotels.
-
The eye-catching signage to reduce speed on a street marked by two fatal crashes
-
Balearic Islands leads tourism employment growth in October with an increase of 8.9%.
As explained in a statement after their meeting on the 17th with municipal officials, the association argued that tourists expect an environment in keeping with the image of Ibiza, but that “the deterioration of our streets destroys the reputation of the area”, so they demand immediate interventions to avoid further closures.
Bahía Negocis insisted that it will reach out to the City Council, although it asked for “immediate” results. At the same time, he denounced the
Changes in tourism
The association also noted a “critical” change in the visitor profile, with a decline in family tourism and a growth in the number of travelers arriving with a large part of their spending prepaid, which reduces consumption in local businesses and increases the pressure on family economies that keep their businesses open.
The group also requested municipal support to strengthen the digital presence and social media promotion of small establishments, so that their offer is visible and used by the new type of visitor they expect to receive in the summer of 2026.
Finally, Bahia Negocis criticized the deterioration of the public space and the lack of maintenance during the year, insisting that Cala de Bou should present a decent state for neighbors and businessmen, avoiding actions of “facelift” only before the summer season.
