The City Council of Sant Josep de sa Talaia held this Friday its traditional Tourism Board, which took stock of the tourist season 2025 and put on the table the main challenges for 2026. The event, which took place at the Sant Jordi cultural center, brought together representatives of the tourism sector, employers and local businessmen.
During the meeting, the participants gave a positive assessment of the season’s data, highlighting the stability in occupancies and an increase of 0.8% in cumulative air traffic. In addition, the promotional actions developed this year by the consistory were highlighted, including the presence at the World Travel Market in London and the launch of the new campaign “Sant Josep Full of Life“.
“We continue to work for an orderly, sustainable and balanced tourism model,” said the mayor, who recalled the municipal commitment to improving services such as mobility, beach management and institutional coordination.
Demands of the tourism sector
Despite the good data, industry professionals agreed on several critical points that require urgent attention. Among them, they highlighted:
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The need to make progress in deseasonalization in order to better distribute tourist pressure throughout the year.
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Structural problems in public transportation, especially during high season.
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The planning of cab services in the face of high demand during peak months.
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Difficulties in finding qualified personnel, a growing challenge for the hotel and restaurant industry.
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The renewal of beach concessions, a recurring concern among coastal entrepreneurs.
The active participation of the island director of Tourism Promotion of the Consell de Ibiza, Juan Miguel Costa, brought an insular vision to the event, although the main focus revolved around the municipal analysis. Costa took the opportunity to present to the attendees the new destination management system, a pilot project that will be developed throughout the island in the coming years.
Horizon 2026
With these data on the table, the City Council insists that its objective for 2026 is to consolidate quality tourism, capable of coexisting with residents and of better distributing economic benefits without saturating public services or urban centers.
The mayor assured that “public-private collaboration will be fundamental to face the challenges ahead” and encouraged all agents to “continue contributing ideas and proposals in sectorial roundtables such as today’s”.
