CAT, the charismatic wildcat that has become one of FC Barcelona’s most beloved icons, takes a new step in its meteoric trajectory: since April 2025, its plush version is available as part of the CAT Collection, an official line of products that brings the mascot even closer to the fans. This launch consolidates CAT not only as an emblem of the Club, but also as a sales phenomenon and an emotional connection with the youngest Culers.
Launched on November 29, 2024, as part of Barça’s 125th anniversary, CAT was born as a symbol of identity, inclusion and belonging. In just one year, it has managed to win over fans of all ages and is now also the protagonist of a range of products that is already arousing great interest.
A phenomenon that goes beyond sports
CAT is not just any mascot. Since its first appearance, it has been present at
Beyond the field of play, the CAT cuddly toy has been a recurring figure in Barça’s institutional events and in numerous social, cultural and identity initiatives. His sympathy and energy have been very popular among the fans, especially among the youngest, whom he greets and encourages on match days.
Catalan identity and blaugrana spirit
The design of the CAT cuddly toy is deeply linked to the identity of the Club and of Catalonia. Its name is a nod both to the wildcat, a native species, and to the abbreviation of the country. Its image integrates elements of the Barça coat of arms and the blue and blue colors, which reinforces its role as a cultural symbol as well as a sporting one.
CAT has actively participated in traditions such as Sant Jordi, Christmas with the tió or Easter with its own mona. It has also been present at events such as the Formula 1 Grand Prix of Catalonia or at music festivals, showing its versatility as ambassador of the Club.
Impact on networks and success among young people
In the digital environment, the CAT Plush has generated a remarkable impact. His
The sale of the CAT plush toy responds to this growing demand. The collection launched in April 2025 includes clothing and children’s items, consolidating Barça ‘s strategy of strengthening the bond with the new generations of culers from a playful and emotional perspective.
A cuddly toy that embodies Barça’s values
The CAT Plush not only represents the Club in its friendliest and most accessible facet, but also embodies values such as inclusion, diversity and cultural identity. During its first year, it has been part of campaigns with a strong social content and has positioned itself as a bridge between Barça and its youngest members.
Through his figure, FC Barcelona reinforces its narrative of “more than a club”, betting on communication tools that combine entertainment, culture and belonging.
An anniversary with a future
With only one year of life, the CAT Plush has become one of the most recognizable figures in the culé environment. Its consolidation as an official product represents a natural step in its evolution and a gesture towards the fans who have accompanied it since its debut.
With new appearances planned, both at local and international events, CAT begins its second year with a promising outlook. The success of its collection and the sale of the plush toy mark the beginning of a new stage, in which it will continue to represent the spirit of Barça, now also from the shelves and bedrooms of thousands of homes.
