FC Barcelona’s new mascot has unleashed a real phenomenon among the fans. Cat, the feline that represents the club on its 125th anniversary, already has its own official cuddly toy and its arrival on the market has generated an unexpected furor.
With a pre-sale that sold out in a matter of minutes and a very limited initial stock, the doll is shaping up to be one of the star products of the azulgrana Christmas and also a future collector’s item.
A launch that takes the world by storm: Cat plush toy sells out in minutes
On Thursday, FC Barcelona presented the final design of the Cat plush toy at the club’s Immersive Museum, a stage that served as the epicenter of a veritable avalanche of demand. The exclusive pre-sale for members was activated that same day and closed almost immediately: the 5,000 units available disappeared in less than twenty minutes.
This boom confirms the impact being generated by the 125th anniversary mascot, whose plush version reproduces the commemorative kit worn by Hansi Flick’s team last season. The club is already warning: the first edition is limited and will sell out quickly.
Starting this Friday, the plush toy will be available to the general public both in physical stores and on Barça’s online platform. It is priced at 34.99 euros and is marketed in a single standard size format.
Where and when to buy the Cat plush toy
Pre-sale for members: Finished. The 5,000 units sold out in minutes.
General sale from December 5
Barça e-commerce: available from 9:00 h.
Barça Botiga (physical stores): available from 10:00 h.
Price: 34,99 €
Size: onesize.
The club expects the Cat plush toy to become one of the most sought-after gifts this holiday season, especially among culers families and young fans who have adopted the mascot as a new icon of Barcelona.
Who is Cat: the feline with catalan DNA designed in Hollywood
More than just a mascot, Cat has become a modern emblem of FC Barcelona. It is a wildcat, a species characteristic of Catalonia, chosen as a symbol of identity both for its character and its territorial link. Its name plays with the diminutive of “Catalan”, reinforcing this connection.
The design is by Grangel Studio, a renowned Barcelona firm with a long history in international animation and collaborations in productions such as Hotel Transylvania and How to Train Your Dragon. The shape of his face refers directly to the outline of the blaugrana shield, and his design has been designed to reflect the values that the club wants to project: ambition, respect, creativity, humility and integration.
Since its debut at the Liceu on November 29, 2024, Cat has been systematically incorporated into Barça’s institutional life: it is present at training sessions, matches, official events and digital content. And its popularity continues to grow.
A mascot turned into a phenomenon: digital impact and commercial potential
The club’s deployment around Cat is no coincidence: the mascot has become a strategic asset to capture new audiences, especially young people. Its success on social networks proves it: it has 1.3 million followers on Instagram and 1.7 million on TikTok, figures that place it above many European sports mascots.
Cat has also starred in collaborations with other iconic Spanish sports figures, such as Mosca Sisa (Girona), SuperPepino (Leganés) and Txurdin (Real Sociedad), extending its reach beyond the field of play.
Barça is already working on commercial agreements linked to the mascot, with activations planned for 2026 that could make it one of the institution’s most profitable merchandising lines.
