Palladium Hotel Group has announced the renewal for one year of its soccerclinics with the Real Madrid Foundation, which will be held at its hotels in Imbassaí (Brazil), Riviera Maya and Costa Mujeres (Mexico) and Punta Cana (Dominican Republic), adding the latter destination as a new addition in 2024. These clinicsorganized in collaboration with Sports Tourism Education (STE), aim to promote sports activities to impact the development and well-being of children, according to the hotel chain in its press release.
The program is exclusively for guests of Grand Palladium Imbassaí Resort & Spa (Brazil), Grand Palladium Hotels & Resorts in Punta Cana and Riviera Maya, as well as Grand Palladium Costa Mujeres Resort & Spa. This year, the starting dates for the clinics vary: Imbassaí will host the trainings from January 6 to 10 and 13 to 17, Riviera Maya will hold them from April 14 to 18 and from July 28 to August 1, Punta Cana from July 21 to 25 and Costa Mujeres from August 4. On each of these days, the children will be able to enjoy daily one-and-a-half hour training sessions, wearing an official Real Madrid Foundation uniform. In the previous edition, more than 260 children participated: 76 in Riviera Maya, 82 in the first edition in Punta Cana and 105 in Imbassaí.
The presentation ceremony for the renewal of the project, held at the Real Madrid Sports City, was attended by club representatives such as Emilio Butragueño, director of Institutional Relations of Real Madrid, Pablo Gómez of the Real Madrid Foundation, Gonçalo de Menezes of STE, and Sergio Zertuche, sales and marketing director of Palladium. “For us it is an honor to continue working with Real Madrid and its Foundation to promote sport as a recreational-educational tool,” said Zertuche.
Educational experience with ‘The Real Way’ methodology
The methodology of these clinicsknown as ‘The Real Way’, employs techniques similar to those used with Real Madrid players, focusing on individual development and the promotion of values such as teamwork, respect and effort. Real Madrid Foundation coaches lead the sessions, which include techniques, game strategies and on-field skills, culminating in a match between participants.
