“Artificial Intelligence is a reality that has come to stay in tourism“, is the conclusion reached by national and international experts who gathered this Thursday at the XI Ibiza Tourism Forum, held at the Jesus Cultural Center. The event was organized by Santa Eulària Empresarial and supported by the City Council of Santa Eulària des Riu, the Consell d’Eivissa and Ibiza Travel under the slogan “AI in tourism: innovation and opportunity”. Among the topics addressed, advanced data management, hyper-personalization of experiences and the use of virtual assistants to improve communication with tourists were highlighted. The importance of these technological tools to meet the challenges of sustainability was also underscored. The forum featured high-level speakers such as Jon Hernández, renowned disseminator of Artificial Intelligence in Spain; Fran Gómez, CEO of Paythunder; Javier Melero, CEO of Aumentur; and Esther Checa, global director of Innovation at the T2ó ONE Group, a specialist in AI and conversational marketing.
Awards for excellence in tourism
The meeting concluded with the presentation of the IV Tourism Forum Awards, which celebrated outstanding initiatives in the business and professional fields. The winners were: Teatro Pereyra as “Best Tourism Project of the Year”, Luis Guasch for his “Best Career in Tourism”, and Héctor Bonet as “Best Tourism Professional”.
