Within the framework of the Acelera Pyme program, an initiative of the Ministry for Digital Transformation and the Civil Service, the Chamber of Commerce of Ibiza and Formentera will hold three free training sessions on December 9, 10 and 11 aimed at self-employed and small retail businesses. These trainings are focused on providing attendees with affordable and effective strategies to maximize the use of digital assets and achieve a digital transformation that boosts their businesses both in person and online.
Digitalization remains a key challenge for retail. Although programs such as the Digital Kit have enabled many businesses to access technological tools, the real challenge lies in their daily integration to efficiently attract and retain customers. According to Esther Parejo, a specialist in digital strategy and trainer at this conference, “digital transformation not only means having tools, but knowing how to use them strategically, without having a high impact on the structural costs of the business”.
To address these needs, three face-to-face and online courses offering practical solutions for small local businesses will be delivered:
- On December 9th, in Ibiza, the course “Digital Sales Techniques: How to Increase your Income through Accessible Strategies” will take place. “Digital Sales Techniques: How to Increase your Income through Accessible Strategies”.In this course, attendees will learn how to implement simple strategies to attract customers for both product and service businesses. Digital sales funnels that do not require large investments will be explored and practical examples of success will be presented.
- On December 10, in Santa Eulària des Riu, will be held the course “Digital Customer Management: Loyalty Strategies for Retail”.. Este programa se centrará en cómo convertir clientes en embajadores de la marca a través de técnicas de fidelización digital y comunicación personalizada. Los asistentes conocerán herramientas digitales asequibles que les permitirán optimizar la relación con sus clientes y aumentar la recurrencia de compra.
- On December 11th, again in Ibiza, will take place the course “How to Attract Customers through Online Content”.designed to teach marketers how to create a content plan that attracts potential customers. Participants will learn how to identify the needs of their audience, generate relevant content and leverage digital platforms to increase sales.
These workshops are of a practical nature and are aimed at solving the specific problems of local businesses, with examples adapted to their needs and available resources.
Participation is free of charge, although prior registration is required through this link.
About the Acelera Pyme program
The Acelera Pyme program is a national initiative that aims to build a reference ecosystem for the digital transformation of small and medium-sized enterprises.
From the Chamber of Commerce of Ibiza and Formentera, this program is materialized in practical training designed to facilitate the digital transition of local businesses, allowing them to take full advantage of the opportunities of the online market.
