The City Council of Ibizain collaboration with the Association of Traders of Ibiza, has presented a campaign that will run from late January until April 2025 with the aim of promoting local trade in the capital. The initiative will include activities aimed at all ages on Fridays and Saturdays of each month, encouraging residents to discover the commercial offer of the city’s neighborhoods.
A commitment to local commerce
The councilor of Commerce and Market, Alex Minchiotti, has pointed out that this campaign is part of a strategy to strengthen the local commercial fabric and highlight the quality and diversity of the products offered by small businesses in Ibiza.
“Many times, for convenience, we go to the stores we already know, which are usually large chains. We want local businesses to show their quality and wide offer”, said Minchiotti, also stressing the importance of revitalizing the streets of the city. The campaign is intended as a bridge between the low season and the start of the tourist season, with the intention of repositioning local commerce not only as an option for residents, but also as an attractive alternative for visitors who will arrive in the following months.
Activities to invigorate the streets
On Fridays and Saturdays, the streets of Ibiza will come alive with cultural and leisure activities designed to attract people of all ages. These initiatives not only seek to make local businesses visible, but also to create a lively and welcoming atmosphere in the neighborhoods, encouraging citizens to explore new commercial options close to their homes. The program of activities will run until April, at which time the City Council will review the strategy to adapt it to the flow of tourists that characterizes the high season months. The objective, according to the alderman, is that both residents and visitors see local businesses as “the best option”.
A plan with long-term impact
The City Council hopes that this campaign will help strengthen local commerce and raise awareness among residents about the importance of supporting small businesses. “Our purpose is that citizens know what they have around them and feel part of the commercial community of Ibiza,” explained Minchiotti.
