Within the framework of the International Tourism Fair (Fitur), Ibiza Luxury Destination (ILD) reinvents itself and announces “its new mission and strategic vision, which positions the club as the exceptional, sustainable and purposeful reference on the island of Ibiza” at its annual presentation event, organized at the Papua Restaurant in Madrid. The event was attended by important personalities such as the Councilor for Sports, Salva Losa; the Councilor for Tourism and Transport, Ruben Sousa; the Tourism Coordinator of the City Council of Sant Josep, Eva Ruiz; Marc Rahola Matutes; Alberto Serra Ramirez, from Vintage Ibiza; representatives of the Hotel Río Mar in Santa Eulària, the directors of the Hotel Los Felices; of Bless, the former president of PIMEEF Restauración, Verónica Juan; the manager of Fecoev, Dani Marí; the president of Fomento de Turismo; Alejandro Sancho; the island director of Tourism of Ibiza, Juan Miguel Costa, among others.
With a renewed and firm focus, ILD explains its objective to “support, defend and redefine luxury in Ibiza, beyond exclusivity and excellence, offering unique experiences that preserve the authenticity and spirit of the island”. According to them, excellence is not only limited to exclusivity. In addition to high standards, travelers seek experiences that prioritize “privacy, purpose and transformative emotions“. Moreover, Ibiza Luxury Destination has a clear objective: to ensure that every luxury experience in Ibiza is genuine, responsible and has a positive impact on those who live it, in a world where tourism of excellence is constantly evolving. “Our purpose is to make a difference through excellence, providing unique experiences that stand out for their quality, innovation and authenticity,” said Nuria Moreno, president of Ibiza Luxury Destination.
In addition, they have raised the need to ensure that Ibiza preserves “its authenticity, its natural beauty and its ability to offer both sophistication and moments of relaxation and enjoyment“. “ILD is committed to ensuring that excellence on the island preserves these core values, responding to the growing demands of travelers seeking more than conventional luxury: experiences that have purpose and real impact,” ILD said.
The five key values
To carry out this mission, the ILD is based on five key values that will guide all its future actions:
- Excellence: Setting the highest standards in all luxury experiences, at all times.
- Sustainability: Commitment to conservation and respect for Ibiza’s environment, promoting a positive impact.
- Transparency: Acting with honesty and integrity, both within the club and with members and partners.
- Community: Advocate for the local community, to enhance, support and preserve the traditions and identity of Ibiza.
- Emotions: Celebrating the true essence of luxury, the emotional connections that produce transformative experiences.
“ILD’s mission is to bring together the best experts in the field of excellence, creating a community of ambassadors who represent the values and essence of Ibiza. With their experience and passion, the club is convinced that it will succeed in achieving its ambitious goals,” they say.
About Ibiza Luxury Destination
Ibiza Luxury Destination, founded in 2010 as a product club of the Fomento del Turismo de la isla de Ibiza, is a private organization dedicated to positioning the island as a luxury destination par excellence. Through its collaboration with institutions and the tourism sector, it promotes.
