Within the framework of the International Tourism Fair (Fitur), Ibiza Luxury Destination (ILD) has announced this Tuesday an important B2B event to be held from October 7 to 10 in Ibiza, which will bring together the private sector with 40 luxury tourism agencies from Europe and North America, with the aim of consolidating the island as a destination of global excellence.
Alex Roca, event director of the British company Journeys, has spoken to La Voz de Ibiza from IFEMA Madrid to tell what his collaboration with ILD is all about in what will be its fifth annual event, to which “we will invite up to 40 luxury travel agencies from the North American and European markets, with special emphasis on the UK, Germany, France, Italy and Spain”.“Instead of having a travel agent fly from New York to Ibiza, and locking them up in a conference center or hotel room, the idea is to organize one-to-one meetings in iconic locations in Ibiza: we will start in the morning at the 7Pines Resort and we are evaluating options such as going to Dalt Vila for midday, having more meetings there, and in the afternoon taking them on a boat to watch a sunset,” he explained. In this way, in addition to facilitating contact between local businesspeople and tourism agents, the latter “will be able to experience what the destination has to offer.” ” In the end, when they return to their countries, there is nothing better than having lived an immersive experience to then be able to sell the destination to their clients,” added Roca.
A “small Fitur” in Ibiza
This “small Fitur” will be the fifth event to be held by the British company in 2025, with the intention of making it a fixed date on the calendar going forward. “We would love for this to become an annual event where we can expose the destination to different agencies, help the private sector promote itself at home and not have to go to other luxury fairs to showcase itself.” “We have a community with more than 5 thousand luxury travel agencies globally and from there we will select, within the aforementioned markets, those that are most relevant to the destination and have the most potential,” Roca said. “We have to find a balance between agencies that do not know the island or the product, with agencies that have already had an experience selling but have not been there for long, or that have never been there but have a contact they want to reinforce,” he added. “We are going to work side by side with Ibiza Luxury Destination to open the doors to the island and give us the best recommendations so that we can offer the best experience to guests. The initial response from the agencies has been very positive, and we are excited to showcase all that the island has to offer,” concluded Roca. Journeys organizes networking events for the luxury travel industry, combining personalized meetings with immersive experiences in unique destinations to foster authentic and lasting connections.
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