Palladium is having a great time. With new investments and projects such as The Unexpected Ibiza Hotel, which will open its doors in April, the group dazzled with its presentation at FITUR 2025, and Abel Matutes Prats, president of the group, even took the opportunity to joke after the screening of the promotional video of the new hotel, stating: “This is a video that my father has not authorized,” sparking some laughter and reinforcing the provocative spirit of the brand. The Palladium group has presented the results of a successful 2024, with record growth exceeding 1.2 billion euros and the announcement of investments in Asia and the Emirates, in addition to the imminent opening of The Unexpected Ibiza Hotel. And it was in the midst of this announcement that the screening of a promotional video for the new brand originated , which seemed to surprise not only the audience, with its bold message and striking images illustrating the unique experience promised by the hotel. The screening of the video, whose slogan read “There is a place where what you shouldn’t do is exactly what you should do. Are you ready to challenge your prohibitions?”, captured the attention of everyone present and the watchful eye of Matutes Prats. The images showed young people enjoying the exclusive experience that The Unexpected Ibiza Hotel promises, with scenes full of luxury, vibrant music and an atmosphere that invites you to break the rules and surrender to the pleasure of the unexpected.
With a dynamic montage and a provocative message, the video not only made clear the innovative spirit of the hotel, but also ignited expectations about what Ibiza will offer in this new season. However, the best was yet to come.
The comment that stole the show
When the screening came to an end, Abel Matutes Prats, president of Palladium Hotel Group, took the floor and unleashed laughter from the audience when he commented, in a humorous tone: “This is a video that my father (Abel Matutes Juan) has not authorized”.
The comment, in reference to the striking scenes and daring approach of the material, provoked laughter among attendees and made it one of the most talked-about moments of the day. Matutes Prats also highlighted that The Unexpected Ibiza Hotel will not only maintain the disruptive essence that has defined the group, but will take it to a new level of luxury and exclusivity, attracting a more demanding traveler profile that seeks unique and personalized experiences.
A revolutionary change in Playa d’en Bossa
The formerly known as The Ushuaïa Tower is completely reinvented with The Unexpected Ibiza Hotel, which will feature 181 rooms and suites designed to captivate guests with a mix of sophistication, sensuality and the best entertainment. This project is the first stone in the international expansion of The Unexpected Hotels brand, which is already planning a second opening in the United Arab Emirates in 2026.
The spirit of the unexpected
The new concept of The Unexpected Hotels builds on the experience accumulated by the group with its iconic Ushuaïa Ibiza Beach Hotel, but introduces a more focused approach to experiential luxury. From its design to its services, everything is designed to surprise and connect with the modern traveler. Sensuality, groundbreaking design and gastronomic and musical offerings will be the pillars of this new standard in luxury tourism.
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