Palladium Hotel Group has launched the ‘Do Your Don’ts’ campaign to introduce its new luxury brand ‘The Unexpected Hotels‘ in “key” markets for the company such as Spain, the United Kingdom and the United States.
This is the video “not authorized” by Abel Matutes, which was presented at the International Tourism Fair (Fitur) in Madrid, as La Voz de Ibiza advanced. “This is a video that my father has not authorized,” joked Abel Matutes Prats during the presentation last week, sparking some laughter and reinforcing the provocative spirit of the brand. With a dynamic montage and an inciting message, the presentation video not only made clear the innovative spirit of the hotel. It also featured commentary from Matutes Prats that generated laughter, knowing glances and glimpses of Palladium’s provocative spirit at its big moment https://www.youtube.com/watch?v=e8a_uOdOMnQ.
Launch of the campaign
In a statement, the hotel group explained Monday that the promotion has been devised by the company Accenture Song together with the company’s internal creative team to raise awareness of the brand after its official launch in April 2024. The Unexpected Ibiza Hotel will be the first establishment of Palladium’s new label, which is born as an “evolution” of the Ushuaïa Ibiza Beach Hotel and will seek to expand internationally and “revolutionize” luxury in the hotel industry. The hotel will replace The Ushuaïa Tower after a series of renovations that will seek to create “a new space characterized by innovative design, VIP services, amazing entertainment and unique experiences.” The campaign, which kicked off on January 23 in the company’s own media and will be launched in these three markets starting Monday, is aimed at “discerning travelers who seek the extraordinary, without sacrificing luxury, and challenges them to break barriers, embrace the forbidden, live the extraordinary and explore their most unexpected desires from the very moment they check in,” they add.Do Your Don’ts‘ will be promoted digitally and in print, outdoor advertising, TV, streaming platforms and social media, featuring claims such as “Sorrybabe, my battery was dead” or“The best souvenir ofIbizais remorse” to highlight the new hotel brand’s “unique, daring and unexpected experiences”.
