(Europa Press). The music channel LOS40 has launched a solidarity initiative to raise funds for those affected by the DANA, through the sale of 50 objects donated by 45 artists, including a guitar by Estopa, microphones by Ana Mena and Abraham Mateo, among others. The initiative has been launched with the support of Milanuncios and is part of El Eco de LOS40. Every day, until November 26, between three and six items will be sold on the second-hand portal and 100% of the proceeds will go to the Red Cross to help people affected by the DANA. Among the objects that can be purchased are a Les Paul guitar signed by David and José Muñoz (Estopa), an illustrated poster signed by Bad Gyal, a t-shirt from Nicki Nicole ‘s ‘Alma Tour’ tour or a Shure SM58 microphone signed by Abraham Mateo. In addition, artists such as Rels B, Ana Mena, Dani Fernández, Álvaro de Luna, Ana Guerra, Paula Koops, Edurne, Martin Urrutia, Juanjo Bona, Teddy Swims, Kapo or Ruslana, among others, have also joined this initiative through different items.
“LOS40 Echo serves on this occasion as a channeling platform for acts of solidarity from a host of great musicalartists, offering them a way to help those affected by the DANA. At a time as complicated as this, LOS40 and the artists of the LOS40 family, once again show us that music can serve as a catalyst to help,” explained the director of marketing and innovation of Prisa Media, Óscar Ocaña. For her part, the marketing director of Milanuncios, Magalí Rey, said that in the face of difficulties, brands must be facilitating platforms to help people and contribute a grain of sand. “That’s why it was key to join forces with El Eco de LOS40 to create this solidarity initiative and continue connecting people through music. At Milanuncios we believe in second chances and now, more than ever, there are many people who need one,” he said.
