The president of the Consell de Ibiza, Vicent Maríand the president of Fomento de TurismoAlejandro Sancho, signed this Monday the agreement to start up the new project Ibiza Family Momentsproject, with the aim of promote family tourism on the island. on the island.
This initiative seeks to reposition Ibiza as an ideal destination for families, following the first results of the Ibiza Tourism Intelligence System (SITE). Tourism Intelligence System of Ibiza (SITE)which have shown a decrease in this type of tourism due to the increase in the prices of flights and hotels. The project has been awarded to Fomento de Turismo for 100,000 euros.
Product Club
This entity will be in charge of developing a distinctive seal for hotels, restaurants, events and other tourist resources that offer family-oriented products and services.
In addition, the contract includes an analysis of the current family segment, identifying the following establishments Only Adults establishments and those that could be incorporated into the family proposal.
Fomento de Turismo will also have to develop a communication plan, create a public-private work table to generate synergies, and launch a specific website to inform and promote this product club.
President Vicent Marí stressed the importance of “reorienting promotional strategies to recover family tourism” and stressed that it is “necessary to count on the sector” to develop strategies to attract tourism “traditionally so valued and appreciated on our island”.
Drop in occupancy
The awarding of the contract for the creation of this new product club in the hands of Fomento del Turismo, a non-profit organization formed by the tourism sector of Ibiza, comes after the area of Santa Eulària recorded a drop in hotel occupancy of 8% last August.
The Hotel Federation of Ibiza and Formentera is baffled by the setback of the strongest month of the season. Fomento del Turismo is an expert in the creation of product clubs.
Ibiza Luxury Destination,
Discover Ibiza, Ibiza Health&Beauty, Enjoy Ibiza Activities, Ibiza Convention Bureau and Eating in Ibiza are the verticals of the entity presided by Alejandro Sancho.
