The Small and Medium Enterprise of Formentera (PIMEF) has presented two special campaigns for this Christmas, with the aim of strengthening local commerce and promoting purchases in establishments adhered to the Compra a Casa program. This project, underway since 2016, seeks to build customer loyalty and boost sales in the small businesses of Formentera.
Campaigns and promotions
The first action will take place on Friday, November 29, coinciding with Black Friday. All purchases over 15 euros made on that day in participating stores will be entered into a draw for a gift card worth 70 euros. The second campaign, called Per Nadal Compra a Casawill run from December 2 to January 6, 2025. During this period, customers who make purchases of more than 20 euros in participating stores will be able to participate in a draw for three gift cards worth 300, 200 and 100 euros.
A consolidated program
Currently, the Compra a Casa program has 3,650 cards in circulation in Formentera, making it a fundamental tool for the development of local commerce. In the 2023 Christmas campaign, purchases made with these cards reached 233,000 euros, accumulating a total of 5,450 euros in direct benefits for customers. PIMEF stressed that these initiatives not only seek to encourage sales, but also to strengthen the link between residents and the local business fabric, especially on key dates such as Christmas. The campaign reflects the organization’s commitment to the economic sustainability of Formentera, supporting small businesses and promoting responsible consumption on the island.
