Meliá Hotels Internationalthe renowned Spanish hotel chain, announced during its presentation at FITUR 2025 an ambitious plan for geographic expansion and repositioning of its portfolio. This move reaffirms its commitment to the premium and luxury segments, seeking to consolidate its position as a leader in the global tourism market.
Expansion with a strategic vision
The Chairman and CEO of Meliá, Gabriel Escarrer Jaume, highlighted in his speech that the company closed 2024 with an EBITDA of more than 525 million euros and a RevPAR (revenue per available room) growth of more than 30%. . Con la apertura de 19 hoteles en 2024 y la previsión de sumar al menos 25 en 2025, Meliá amplía su presencia en destinos clave, alcanzando ya 13 de los 15 países más visitados del mundo.
In Spain, projects such as the third INNSiDE by Meliá in Palma and the upcoming openings of ME Málaga, Meliá Collection Ronda and Meliá Collection Cádiz stand out. In the Mediterranean, they reinforce their leadership in Albania, Malta and Greece, with new hotels that boost the bleisure segment (business and leisure) in Europe.
Focus on the Caribbean and LATAM
In the Caribbean, the company is accelerating its presence in the Dominican Republic, with brands such as ZEL and projects in Miches and Puerto Plata, while in Mexico, its portfolio will grow from 7 to 13 hotels over the next two years. In Latin America, Meliá is expanding its reach in Argentina, Brazil and Colombia, with a strategy focused on urban and nature destinations.
New horizons: Middle East and Asia Pacific
Meliá is also looking to the Middle East, with projects in emerging destinations such as Saudi Arabia, while consolidating its leadership in Asia Pacific. Vietnam, with 22 hotels in operation and five more under development, is key in this region, along with new projects in Thailand and Malaysia. In the Indian Ocean, the chain is committed to luxury with the upcoming opening of Meliá Amilla Fushi in the Maldives and Meliá Mahé in the Seychelles, raising its brand The Meliá Collection.
Repositioning: key to success
Investment in repositioning and rebranding has exceeded 400 million euros in the last two years. In Spain, with projects such as Meliá Ibiza and Casa de las Artes Meliá Collection, Meliá has repositioned 23 hotels, reinforcing its luxury and differentiation proposal.
Innovation and sustainability as pillars
Meliá underlines its commitment to sustainable tourism and innovation. Escarrer highlighted that factors such as connectivity, the quality of the hotel plant and the climate position Meliá as a benchmark in quality tourism. In addition, the company continues to integrate sustainable practices in its operations and constructions, aligning itself with international standards.
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