The Ibiza Town Hall has announced the modification of the ordinance regulating outdoor advertising, a step that seeks to transform the aesthetics of the city and reduce the environmental impact of paper advertising. The new regulation, whose initial approval will be taken to the plenary this Thursday, introduces more severe penalties that could reach 30,000 euros for those who violate the established rules.
Changes for a more orderly city
As explained by the councilman of the capital, Ruben Sousa, this amendment aims to reduce visual pollution caused by signs and posters, limit the use of paper advertising and harmonize the image of buildings under construction. Sousa has pointed out that “Ibiza is a World Heritage Site and its streets cannot become a theme park, they must reflect this distinction”. In this sense, the councilman has stressed that, until now, the regulations were not rigorously enforced, which has contributed to a chaotic image of the city. With the reform of the ordinance, the City Council seeks to “cohere the visual line of Eivissa“, emphasizing that this measure will allow to return to the capital its distinctive and orderly character.
Main changes
Among the highlights of the update are the changes in articles 33 and 34, which regulate audiovisual advertising and projections by means of digital screens. In addition, a new chapter dedicated to advertising in buildings under construction has been added, a section that responds to the need to more efficiently manage advertising elements in spaces that directly affect the perception of the urban environment. Most relevant, however, is the stiffening of penalties. Infringements that were previously classified as minor will now be considered very serious, which raises the fines from a range of 600 to 6,000 euros to a much more severe one, from 6,000 to 30,000 euros.
Commitment to the environment
Another of the plan’s objectives is to promote sustainability, limiting paper advertising to reduce its environmental impact. “We want our city to be not only visually attractive, but also an example of sustainability and care for the environment,” said Sousa. The proposal will be debated and voted on at the regular plenary session this Thursday. If approved, the modification will begin its implementation process, with the aim of Ibiza recovering a more careful and orderly aesthetic in line with its designation as a World Heritage Site.
