Nobu Hotel Ibiza Bay has announced the appointment of Alejandro López as the new Commercial Director, an incorporation that coincides with the closing of the establishment’s successful 2025 season. With more than a decade of experience in the luxury sector and a solid track record in international markets, Lopez assumes the leadership of the commercial strategy of one of the brand’s flagship hotels in Spain.
His mission will be to drive demand for premium accommodation, optimize revenues and reinforce the hotel’s global reputation under the hallmark of laid-back luxury, a concept that has established Nobu Ibiza Bay as a Mediterranean benchmark.
International experience and leadership in the luxury segment
Alejandro López’s professional career spans more than ten years in key positions within luxury hotels, where he has consolidated his profile in team management, market development and repositioning projects in national and international destinations.
Prior to joining Nobu Ibiza Bay, he held the position of Sales and Marketing Director at Almanac Barcelona, leading strategic initiatives focused on branding, activations and attracting high-value segments.
He has also held management positions at two Leading Hotels of the World member establishments. He was Director of Sales and Marketing at
His career is completed with stages in commercial departments of reference hotels such as El Palace Barcelona, The Ritz-Carlton Abu Dhabi and The Westin Valencia, where he acquired a solid foundation in international sales, MICE and key account management.
“Ibiza is a unique destination with a demanding market.”
On his arrival on the island, Lopez says that the move to Nobu Ibiza Bay was a natural decision: “The decision to come to Nobu Ibiza Bay was clear: it is an iconic hotel in a unique destination. Ibiza combines energy, creativity and a very demanding international market, and it is an opportunity to join a project with such a strong identity and such a talented team. My goal is to strengthen the commercial strategy, boost luxury demand and ensure that each season we continue to be a reference in the Mediterranean.”
An iconic hotel in front of the Talamanca Bay
Considered one of the establishments that best reflects the essence of the White Island, Nobu Hotel Ibiza Bay is located at Carrer de Ses Feixes, 52, facing the bay of Talamanca, where the Mediterranean is the protagonist from almost every corner of the complex.
Its strategic location places it just a few steps from the Marina Botafoch marina, one of the best enclaves for departing to Formentera and the most exclusive coves of Ibiza. It is also just five minutes from the historic center of Dalt Vila, which makes it a reference point for both residents and visitors seeking luxury experiences in a privileged environment.
With the incorporation of Alejandro López, the hotel reinforces its commitment to continue leading the high-end segment in the Mediterranean, consolidating the identity that has made it one of the most emblematic accommodations on the island.
