Black Friday 2025 once again puts Inditex in the spotlight. Although many brands have already activated their sales days in advance, the Galician group maintains its usual policy: reserve physical store discounts for Friday, November 28, while digital offers are brought forward to Thursday afternoon.
As every year, thousands of users are keeping an eye on the app and web schedules, which have become the unofficial kick-off for Black Friday.
Below, we tell you how Inditex activates its discounts, which brands are offering early sales and at what time you can buy each sale.
When do Inditex online discounts start?
Digital activation is once again one of the most anticipated moments of Black Friday. Inditex follows a well-established pattern: publishing its offers first on the mobile app and then on the website.
This advance, which usually causes a large traffic peak, makes many users prepare their baskets in advance and wait for the exact time to access the sales before the most desired items are sold out.
Most of the group’s brands will release their discounts on Thursday, November 27, with the following regular schedules:
Inditex group general schedules for Black Friday 2025:
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App: 19:00 h
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Web: 20:00 h
This format has historically been followed by almost all brands, except for Zara, which operates on a special schedule.
Zara:
Being the most demanded brand of the group, Zara usually works with a differentiated schedule to avoid collapses in its system. Although Inditex has not yet published the official schedules, everything suggests that it will repeat the same structure of previous years.
Schedules for Zara Black Friday 2025:
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App: 21:00 h
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Web: 22:00 h
This time lag allows the volume of users to be spread across different time slots and ensures a better shopping experience.
Pull&Bear:
Pull&Bear has made its opening hours public in advance, following the group’s classic structure. The youth brand will apply particularly attractive discounts, focusing on seasonal garments and selected items.
Pull&Bear’s opening hours:
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App: 19:00 h
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Web: 20:00 h
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Discounts: up to 40% off
This margin makes Pull&Bear one of the first gateways to Inditex’s Black Friday.
Massimo Dutti:
The most elegant brand of the group opts for a unified system to avoid confusion. Massimo Dutti will activate its discounts at the same time on both the mobile app and the website.
Massimo Dutti’s opening hours:
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App and web: 20:00 h
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Discounts: up to 40% off
Its campaign will focus on premium apparel, footwear and accessories.
Bershka and Stradivarius:
Bershka, one of the most popular brands among the young public, will bet on aggressive discounts that could reach 50%. Stradivarius will follow a similar scheme, becoming one of the first options for those looking to renew their closet at the best price.
Bershka opening hours:
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App: 19:00 h
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Web: 20:00 h
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Discounts: up to 50%off
Stradivarius timetables:
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App: 19:00 h
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Web: 20:00 h
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Discounts: up to 40% off
Oysho:
Although the brand specialized in sportswear and lingerie has not yet officially confirmed its schedules, following the trend of other years, it is expected to maintain the following pattern:
Oysho’s predictable schedules:
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App: 20:00 h
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Web: 21:00 h
Lefties:
Lefties is once again one of the first brands in the group to activate its discounts, with offers that historically reach 50%.
Lefties opening hours:
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App: 19:00 h
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Web: 20:00 h
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Discounts: up to 50%off
What about Zara Home? The remaining schedules to be confirmed
Zara Home has not yet detailed whether it will follow the same schedule as the rest of the firms or if it will align with Zara’s special schedules.
What is confirmed is that all physical stores of the Inditex group will activate their sales on Friday, November 28, coinciding with Black Friday.
