O Beach Ibiza has celebrated the participation of Maxi Johal, Chairman of IMI Group, in the 26th General Assembly of the World Tourism Organization (UN Tourism), held in Saudi Arabia. His intervention in this global meeting reaffirms the group’s commitment to innovation, culture and the strategic development of tourism on an international scale.
An international presence that fosters new synergies
During the General Assembly, Johal shared the stage with representatives of the United Nations, Universal Music Group and digital creator Khaby Lame, forming a strategic alliance that seeks to open new avenues of collaboration between music, culture and creativity.
This convergence, the speakers stressed, is shaping up to be a decisive driver for the future of tourism, integrating entertainment as a tool for connecting communities, promoting diversity and boosting the economy.
Creativity as the axis of tourism transformation
In his speech, Maxi Johal underscored the key role played by the creative industries in the evolution of the sector: “We are living in a historic moment where the creative industries play an essential role in the transformation of tourism,” he said. “The union between global talent, international institutions and influential brands allows us to design experiences with purpose, impact and international projection.”
His words connected with the vision shared by the leaders present, who defended a tourism model that goes beyond travel and is committed to cultural experiences with high added value.
A milestone for O Beach Ibiza and for experiential tourism
From O Beach Ibiza, this international recognition is experienced as an opportunity to reaffirm the values that are part of its identity: vision, leadership and global collaboration.
The organization highlights that Johal’s participation in this forum not only consolidates his figure as an international reference, but also reinforces the commitment of IMI Group and O Beach Ibiza to continue promoting unique experiences that transcend borders and bring people together through entertainment.
With this step, Ibiza is once again on the world map of innovative tourism, linking its cultural identity with the new horizons of creativity and global cooperation.
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