The return to the Pandora universe with Avatar 3: Fire and Ash is not only a cinematic event, but also a declaration of intent about the future of cinema in theaters. In the midst of the streaming era, the new installment directed by James Cameron arrives with a technical bet that claims the big screen as the ideal place to experience the audiovisual spectacle.
Spain also plays an important role in this premiere: it is one of the few countries in the world where the film will be shown with Cinity technology, an advanced projection system reserved for a very limited number of theaters.
Spain, a key location for the screening of Avatar 3
While in many countries Cinity technology is still a rarity, in Spain its implementation has been growing in recent years. Together with China, a pioneer country in this format, Spain is at the forefront in terms of the number of cinemas prepared to offer this experience.
This progress has been made possible thanks to the commitment of Odeon Multicinemas, which has been progressively adapting its facilities since 2023. To date, more than seventy films have already been screened in this format, and for the premiere of Avatar 3 the Cinity theater network will be expanded even further.
What is Cinity technology and how is Avatar 3 experienced?
The big difference in this third installment of Avatar is in how it will look: Cinity is a display system that integrates up to seven cutting-edge technologies into a single projection: 4K resolution, 3D imaging, increased brightness, high frame rate (HFR), high dynamic range (HDR), an expanded color gamut and surround sound.
The result is a more fluid, luminous and detailed image, accompanied by a sound that envelops the viewer. This combination seeks total immersion, something especially relevant in a saga designed to be experienced rather than simply seen.
All the cinemas in Spain where to see Avatar 3 in Cinity format
These are the confirmed cinemas where you can enjoy Avatar 3: Fire and Ash with Cinity technology:
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A Coruña: Odeon Narón (Narón)
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Alicante: Odeon Alicante
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Asturias: Odeon Parque Astur (Avilés)
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Barcelona: Odeon Vilanova (Vilanova i la Geltrú)
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Bizkaia: Odeon Ballonti (Portugalete)
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Cádiz: Odeon Bahía Plaza (Algeciras)
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Girona: Odeon Girona
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León: Odeon León
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Madrid:
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Odeon Sambil (Leganés)
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Odeon Alcalá Norte (Madrid)
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With this deployment, Spanish audiences will be able to enjoy the new installment of Avatar as it was conceived: as an immersive experience designed for the big screen, where technology and narrative go hand in hand.
James Cameron and the defense of cinema as an experience
The concern for preserving the theatrical experience is increasingly visible in the industry. In recent years, directors such as Christopher Nolan, Ryan Coogler and Paul Thomas Anderson have defended the importance of screening films in optimal conditions, respecting the original format.
In this line, James Cameron once again positions himself as one of the filmmakers most committed to technological innovation. Although Avatar 3 does not resort to extreme analog formats like other recent productions, it does represent a different technical feat, designed to exploit the capabilities of modern exhibition to the maximum.
