Ibiza and Formentera closed the first ten months of 2025 with historic figures. Tourist spending reached 4,473 million euros, according to official data from the EGATUR survey published by IBESTAT, the highest value ever recorded in that period. And that exceeds the accumulated for the whole of 2024, when spending was 4,334 million. October’s performance, with a notable increase in spending and a rebound in tourists, consolidates the trend that the Consell de Ibiza has been defending for months: the island is managing to smooth the seasonal curve and attract visitors outside the summer peak.
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Balearic Islands breaks tourism spending record: more than 20.4 billion up to October despite the slowdown in arrivals
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Data for 2025 gives Ibiza hope for tourism beyond the summer season
A particularly strong October
The tenth month of the year left 405 million euros in tourist spending, 15% more than in October 2024, a leap difficult to see in the middle of the traditional low season. The average expenditure per visitor stood at 1,286 euros, while the average daily expenditure reached 202 euros, reinforcing the idea of a tourist with greater consumption capacity.
Despite this slight decrease in hotel overnight stays in October (-1.3%), the number of travelers did not stop growing: the Pitiusas Islands received 315,000 tourists that month, 10.4% more than a year earlier, with a special pull from the international market (258,000 visitors, with increases in the main European issuers).
This greater flow of tourists, coupled with the increase in the price of accommodation rates, helps to explain that the total expenditure is soaring. As recalled on Radio Ibiza the island director of Tourism, Juan Miguel Costa, this new record responds both to the rise in hotel prices and to the fact that the visitor who chooses the ends of the season “is usually of a medium-high purchasing power”.
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Tourist rebound and clear signs of deseasonalization
The flow of visitors also showed a solid performance. Although the specific October arrivals figures for the Pitiusas must always be read within the framework of the FRONTUR statistics, the national and Balearic trend of that month -a generalized increase of around 10% year-on-year in Spain- is also reflected in the archipelago, where the inflow of international tourists recovered dynamism after a more irregular summer.
The combination of higher spending, better performance in the autumn months and growth in international tourism, together with a more pronounced drop in domestic tourism, confirms the movement that island institutions have been announcing for some time: visitors arriving outside the summer tend to be more loyal, more stable and with a larger budget.
Ibiza, beyond the summer
From the Consell de Ibiza, the reading is clear. After various promotional meetings, especially at fairs such as the World Travel Market in London or FITUR, the institution argues that the figures begin to reflect the effects of its strategy:
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more activity in spring and autumn,
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promotion of sports tourism,
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greater promotion of culture and heritage,
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bets on landscape, nature and wellbeing,
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and a sustained campaign for Ibiza to be perceived as an attractive destination during the twelve months of the year.
The Consell itself has insisted on several occasions that the degree of loyalty of the “off-season” visitor exceeds that of the midsummer tourist, which strengthens the local economy in traditionally weaker periods.
The performance of 2025 suggests a more profound change than the simple “end of a good season”. Record spending in the first ten months of the year, coupled with the strongest October in the series, points to a stabilizing tourism model that generates less pressure in July and August and redistributes economic activity throughout the year.
For the productive sectors, this transition means more stable income, less dependence on summer peaks and more room to plan staffing and operations. For the island, it means reducing the burden on infrastructure, services and natural resources.
