Ibiza y Formentera have closed the first ten months of 2024 with figures that reaffirm their attractiveness as elite tourist destinations. Between January and October, tourists have left 4,338 million euros, according to data from the Balearic Institute of Statistics (IBESTAT). This figure represents a 3% growth over last year, marking another record in tourist spending in the Pitiusas. Although these figures are remarkable, the Pitiusas show a lower growth compared to other islands of the archipelago. Mallorca, for example, recorded a spectacular increase of 15.95%, while Menorca reached 4.1%.
Who spends the most?
British tourism continues to lead the spending in the Pitiusas. Visitors from the United Kingdom have spent an average of 1,212 euros per person and 205 euros per day, leaving a total of 992 million euros so far this year. For their part, German tourists have spent 1,135 euros per person and 186 euros per day, consolidating their position as the second most important market. In contrast, domestic tourism presents more modest figures, with an average expenditure per person of 754 euros and a daily disbursement of 124 euros, totaling 672 million euros in all.
An October that made a difference
The month of October was crucial in achieving this milestone. During that month, tourist spending reached 454 million euros, an increase of 26.9% over the same period in 2023. This remarkable rise was decisive in consolidating the annual record.Although overall revenues have increased, daily spending per tourist experienced a slight drop of 1.59%, standing at 193 euros. This figure reflects possible adjustments in consumer preferences or in visitors’ strategies for managing their stay.
