The island of Ibiza is the second tourist destination in Spain where travelers expect to spend less money to enjoy their getaways this holiday season.
Thus, it is only behind Las Palmas de Gran Canaria -the most economical destination- and is followed by Murcia, Santander, Fuerteventura, A Coruña and Bilbao. Specifically, the average daily budget for the island of Ibiza and Formentera is 278 euros, more than 50 euros below the 335 euros of the national average and also more modest than the 310 euros of Palma de Mallorca, which ranks number 8. These data are derived from the analysis of interactions made for travel between December 1, 2024 and January 15, 2025 by users of Speakspots.comSpeakspots.com, the artificial intelligence (AI) startup that creates free 1-minute tailor-made trips to more than 30 top Spanish destinations and 148 destinations in other countries. As for the breakdown, accommodation is the item in which tourists visiting Ibiza spend the most in the period indicated (143 euros per day), followed by food (76) and activities (58). This analysis does not include transportation costs. In contrast, it is worth remembering that Ibiza ranked last summer as the top destination with the highest budget per person, according to another study conducted by the startup on planned trips to Spain during July and August to the same Spanish destinations. This was followed by Malaga and several Spanish destinations, such as Oviedo.
Short stays as a couple
Another interesting conclusion of the study is that Ibiza is preferably an destination for short stays during the Christmas season.
In fact, 73% of tourists who have planned a getaway for this period stay between 2 and 3 days in this city, while just over 26% extend their stay to 4 or more days. On the other hand, the analysis highlights that most travelers (73%) who choose this Balearic island during the Christmas season will arrive accompanied by their partner. Solo travelers (20%) follow in order of preference. In fact, Ibiza is, behind Cordoba (28%), the second favorite Spanish destination to travel unaccompanied in Spain at this time. As for the attractions preferred by travelers visiting Ibiza this season, the Speakspots.com analysis shows that all tourists mark in the previous questionnaire the option of including secret or more secluded places to escape the crowds and seek a more personalized experience.
Thus, the itineraries created by artificial intelligence offer attractions such as the Puget Museum, the Broner House, Sant Mateu d’Albarca, the Tower of Campanix or the Church of Sant Carles de Peralta, among others. Next in order of preference are cultural attractions such as museums, temples or monuments (87%), sunsets and nature excursions (more than 53%), theme parks (40%) and beaches or swimming pools (just over 33%).
What is Speakspots.com
It is a startup that creates free tailor-made trips in 1 minute on the entire offer of the tourism sector using artificial intelligence (AI) and WhatsApp and incorporates smart budgets to help travelers save on all expenses. It offers a simple solution to the main problems faced by tourists: long hours of internet searches and the fit between personalization and price. Speakspots.com is currently available in 36 languages and integrates 176 destinations worldwide. It was founded by Menorcan entrepreneur Andrés Martínez Artalwho has been included in the list of Forbes‘ 100 Most Creative Professionals 2024. “Speakspots.com is capable of performing more than 150,000 calculations with its 70 algorithms to create an itinerary every time a tourist answers a short questionnaire designed to determine their interests, including their maximum budget per day, travel dates or number of adults, children, babies or pets,” the startup explains.
