Lionel Messi has taken advantage of his training camp with the Argentine national team in Spain over the last few days to publicly confirm, in a video broadcast on Meliá’s social networks, the integration of his six MiM hotels in Spain and Andorra into The Meliá Collection, the experiential luxury brand of Meliá Hotels International, an operation that already affects destinations such as Sitges, Sotogrande, Mallorca, Ibiza, Baqueira Beret and Andorra.
In the images, Messi, dressed in the clothes of the Argentine national team, looks at the camera and gives voice to the alliance: “I wanted to take advantage of the fact that we are in Spain, with the national team, training, to tell you that the MiM hotels in Spain and Andorra are now part of the brand, of the Meliá group. I am sure that this union will further improve everyone’s experience. I would like to thank you all for the many times you have visited us. I send you a big greeting, wish you all the best and see you soon,” said the player, who will play a friendly match with his national team this Friday in Angola.
The video is Messi’s first direct intervention since the announcement of the agreement whereby Meliá took over, as of November 1, the management of its MiM boutique hotels, which will become part of The Meliá Collection, as reported by La Voz de Ibiza.
Messi’s message is accompanied by Meliá’s corporate text in networks: “Leo Messi welcomes his MiM Hotels to The Meliá Collection, uniting design, gastronomy and wellness in truly unique destinations”, reinforcing the positioning of the alliance in the experiential luxury segment.
Six MiM hotels under the umbrella of The Meliá Collection
The chain owned by the soccer player is made up of six boutique hotels in high-end destinations in Spain and Andorra, which are now marketed under the seal The Meliá Collection, maintaining their unique character and adding the global distribution capacity of the Mallorcan group.
In its communication on social media, Meliá describes each establishment as a unique piece within the new collection. The hotel in Baqueira is presented as “a mountain story told with elegance”; the one in Andorra, as “an urban jewel surrounded by the Pyrenees”; the one in Sotogrande, “a nautical soul with southern charm”; the one in Sitges, “a coastal refuge with Mediterranean spirit”; the one in Mallorca, “created for moments of Mediterranean calm”. And of Ibiza he said it is “a timeless charm”. All the hotels now operate under the management of Meliá.
As explained by Meliá’s Chairman and CEO, Gabriel Escarrer, the agreement reinforces the group’s strategy in high-end hospitality and builds on the complementarity between the MiM portfolio and The Meliá Collection, combining the power of a large management company with the global image of Messi as an owner.
Ibiza, a key piece in the Messi-Meliá luxury map
In the case of Ibiza, the move has a direct translation: Messi’s boutique hotel on the island, located between Figueretes and Playa d’en Bossa, will reopen on April 1 under Meliá management and within The Meliá Collection, with rates starting at around 600 euros per night and more than 1,500 euros in the case of the suite, according to open bookings.
The adults-only establishment stands out for its art deco aesthetics, designed by British interior designer Sean Cochrane, its 44 rooms, a panoramic rooftop terrace with swimming pool and a proposal focused on design, wellness and exclusivity, aligned with the standards of Meliá’s luxury collection.
“The strength of this new alliance lies in the complementary nature of the two portfolios,” explained Gabriel Escarrer, president and CEO of Meliá, in a statement. “MiM and The Meliá Collection share the same philosophy aimed at the most demanding travelers.”
