With an innovative ad made entirely with Artificial Intelligence, the Ibizan José Villalobos won four awards at the 2025 Suncoast Emmy Awards. 2025 Suncoast Emmy Awards that took place this Saturday in the city of Miami.
These awards are organized by the National Academy of Television Arts and Sciences, a Florida non-profit organization dedicated to excellence in television. Each year, the Suncoast Chapter presents the Suncoast Regional Emmy Awards to television markets throughout Florida, Alexandria, Baton Rouge, Lafayette, Lake Charles and New Orleans, Louisiana, Mobile, Alabama, Thomasville, Georgia and Puerto Rico.
In this opportunity, the audiovisual production company of Grupo Convierte Más -whose CEO is the Ibizan José Villalobos-, called Impetus, won four of the five awards for which it was nominated: Best Spot, Best Director, Best Screenwriter and Best Editing.
This production company is directed by Villalobos, together with his wife Vilma Núñez, one of the gurus of AI-oriented digital marketing, as well as president of the official American Business College.
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The winning ad was aimed at the American Business College: Get ready to be Irreplaceable , a concept that the company has been spreading around the world for months: how to become irreplaceable in a world where anyone can pay for AI.
Villalobos was the producer of the campaign. “Very proud of these 4 Emmys for the ad we did on Impetus for American Business College,” he wrote on his social networks.
Who is José Villalobos
“People try to look for information about you, but you are the best kept secret,” his wife Vila Núñez told him in a Youtube interview four months ago. The couple have a baby girl named Emma.
José Villalobos is called José Teodoro Villalobos, although he admits that he does not like his middle name.
Born in Badajoz, hecame to Ibiza when he was 5 years old. At 18 he moved to Madrid where he developed his career as a programmer and met his current partner.
He has been based in Miami for 10 years. “I’m a citizen of the world, that’s how I feel,” he says. However, he recognizes that his roots are in Ibiza.
That’s why, about her escapades to Ibiza, Villalobos replied: “You have an Ibizan husband so it’s back home“.
He defines himself as “husband, father and I really like to see technology in everything. For example, if I work in marketing, I like to look at it from the point of view of technology and how I can apply it to make it better. If I talk about finance, business classes, I want to integrate technology into everything. Not because it’s the best way, which I think it is, but because I enjoy it. I consider myself a 100% technophile.”
“I’ve always loved technology, I’ve always loved creating. That’s why I’m so happy with all this, these new roles. It’s very gratifying that whatever we create is used by a lot of people. That puts more pressure on you to make quality things. But it’s very rewarding,” he explains.
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