The million-dollar refurbishment of what had been the Hard Rock Ibiza Hotel by Palladium Hotel Group and its transformation into the new The Site Hotel Ibiza has taken down the distinctive outdoor screen inaugurated in 2016 as one of the largest in the world in its category.
In fact, the elements that made up the giant screen installed in front of the hotel establishment in Playa den Bossa have already been removed. It still remains to remove the structure.
That iconic concave outdoor LED screen, 400 square meters for exclusive advertising and events, was one of the largest in the world, as well as a landmark on the island, which could be seen from the air when tourists arrived by plane or even from the airport road.
Inaugurated in March 2016 and developed by. Odyssey Leds Grouphad 2 million LEDs, more than 663,600 pixels, 300 tons of steel and a cost at the time of approximately 5 million euros.
The screen, 30 meters high by 13.20 meters wide, was 100% modular, allowing multiple independent contents to be shown at the same time or to act as a whole.
Its 8.7-degree concavity allowed for a unique outdoor visual experience, with a greater sense of depth simulating a 3D effect.
The screen was repaired in 2024 and has operated at full capacity until the facility closed its doors in early October.
Palladium Hotel Group keeps under lock and key the images of the future design of the facade. As La Voz de Ibiza has learned from sources familiar with the project, it will be similar to the images of the façade that can be seen from Playa den Bossa and that accompany these lines.
Sant Josep takes credit for
Coincidence or not, the removal of the iconic screen coincides with the request made by the City Council of Sant Josep. From the Consistory have explained to La Voz de Ibiza that “requested that within the composition of the renovation of the building that had room for the removal of the screen“.
They also added that “the network adapted the project and complied with our request”.
On the other hand, they clarified that “the screen had the authorizations and permits and that the request of the City Council was for the sake of collaboration between the administration and the company. At no time was it due to the lack of license or similar”.
For its part, Palladium explained that the removal of the screen “is part of internal and construction work being carried out at the hotel”, while clarifying that “it is an operational decision”.
Specifically, the screen will not be installed again and has become history, either at the request of the City Council of Sant Josep, or because it had no place in the repositioning of the establishment towards a more select segment, or for both reasons.
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