The Christmas spirit has officially begun. This Wednesday saw the premiere of the long-awaited announcement of the Extraordinary Christmas Lottery Draw 2025, an audiovisual piece that, as every year, marks the emotional start of one of the most beloved traditions in Spain.
Although the tickets have been on sale since July 1st, the launching of the Christmas spot is the real starting signal for the most important draw of the year, which on December 22nd will distribute 2,772 million euros in prizes. In total, 198 million tickets will be distributed, with a jackpot of 400,000 euros per winning ticket.
An ad that bets on emotion and the search for a shared past
After the story of Julian, the lonely man in the 2024 ad who had no one to share his prize with, this year’s campaign delves into a story full of nostalgia, humanity and second chances.
The story begins in the Rastro of Madrid, where a couple finds a framed tenth of a century old number from 1995. Intrigued by the reason for its framing, the protagonist embarks on a search to discover who its original owner was and what history hides that apparently forgotten number.
During her investigation, the protagonist makes all kinds of conjectures and travels through different places, until she finally manages to find the rightful owner of the ticket. It is then when she discovers the exciting story behind the ticket, a story that connects past and present and that rescues the traditional values of the lottery: hope, generosity and the power of small gestures.
Filmed in real locations in Madrid
The agency Proximity, responsible for the campaign, has confirmed that the ad was shot during the month of October in various locations in the capital, seeking to reflect the warmth and authenticity that have always characterized the Christmas Lottery ads.
“We wanted to connect with the public through a universal theme, without relying on immediate current events,” the agency explains. The objective was to recover the most timeless essence of the lottery, betting on the emotion and sentimental value that each shared tenth represents.
Prizes and novelties of the Extraordinary Christmas Lottery Draw 2025
This year, the Christmas Lottery Draw increases its number of series with respect to previous editions. According to Jesús Huerta, president of Loterías y Apuestas del Estado, “this year we will distribute 2,772 million euros in prizes, which represents 70% of the lottery issue”.
In this edition, 198 series will be offered for sale, five more than in 2024, which means that each number will be printed on 198 different tickets and there will be 1,980 tenths per number, the highest volume in the history of the draw.
“Last year there were 193 million tickets; this year we will have 198 million, which means more opportunities for everyone,” added Huerta during the presentation of the spot.
The price of the tenth is maintained at 20 euros, with the same 100,000 numbers per series, and the main prizes will be as follows:
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First prize (El Gordo): 400,000 euros per tenth.
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Second prize: 125,000 euros per tenth.
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Third prize: 50,000 euros per tenth.
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In addition, fourths, fifths and multiple reimbursements are maintained, allowing for the recovery of the investment.
A phenomenon that transcends advertising
The premiere of the Christmas Lottery ad has been, for more than three decades, one of the most awaited advertising events of the year. Its impact goes beyond the promotion of the draw: it has become an emotional and cultural event, a reminder of the start of the countdown to Christmas.
The lottery ads have left iconic stories, from the mythical “El calvo de la Lotería”, a symbol of the nineties, to the touching “Justino” or the most recent choral narratives focused on the value of sharing. In this line, the 2025 spot bets again on tenderness, nostalgia and human connection, ingredients that never fail at this time of the year.
El Gordo, a tradition that unites a whole country
The Extraordinary Christmas Lottery Draw will be held, as every year, on December 22 at the Teatro Real in Madrid. Thousands of people will follow live the drawing of the numbers sung by the children of San Ildefonso, a show that combines emotion, tradition and hope.
The 2024 Gordo was number 72,480, which was sold entirely in Logroño and left millions of euros in shares distributed in a sports club in Madrid. This year, the dream is renewed for those who hope that chance will change their lives again.
