{"id":136595,"date":"2025-11-12T12:59:23","date_gmt":"2025-11-12T11:59:23","guid":{"rendered":"https:\/\/lavozdeibiza.com\/sin-categorizar\/the-christmas-lottery-2025-ad-surprises-with-a-story-that-starts-in-the-rastro-and-hides-a-big-secret\/"},"modified":"2025-11-12T12:59:23","modified_gmt":"2025-11-12T11:59:23","slug":"the-christmas-lottery-2025-ad-surprises-with-a-story-that-starts-in-the-rastro-and-hides-a-big-secret","status":"publish","type":"post","link":"https:\/\/lavozdeibiza.com\/en\/society\/the-christmas-lottery-2025-ad-surprises-with-a-story-that-starts-in-the-rastro-and-hides-a-big-secret\/","title":{"rendered":"The Christmas Lottery 2025 ad surprises with a story that starts in the Rastro and hides a big secret"},"content":{"rendered":"<p data-start=\"320\" data-end=\"604\">The Christmas spirit has officially begun. This Wednesday saw the premiere of the long-awaited <strong data-start=\"414\" data-end=\"481\">announcement of the Extraordinary Christmas Lottery Draw 2025<\/strong>, an audiovisual piece that, as every year, marks the emotional start of one of the most beloved traditions in Spain. <\/p>\n<p data-start=\"606\" data-end=\"974\">Although the <strong data-start=\"617\" data-end=\"672\">tickets have been on sale since July 1st<\/strong>, the launching of the Christmas spot is the real starting signal for the most important draw of the year, which on December 22nd will distribute <strong data-start=\"823\" data-end=\"861\">2,772 million euros in prizes<\/strong>. In total, <strong data-start=\"889\" data-end=\"916\">198 million tickets<\/strong> will be distributed, with a <strong data-start=\"925\" data-end=\"971\">jackpot of 400,000 euros per winning ticket.<\/strong> <\/p>\n<h2 data-start=\"981\" data-end=\"1067\"><strong data-start=\"985\" data-end=\"1067\">An ad that bets on emotion and the search for a shared past<\/strong><\/h2>\n<p data-start=\"1069\" data-end=\"1292\">After the story of Julian, the lonely man in the 2024 ad who had no one to share his prize with, this year&#8217;s campaign delves into a story full of <strong data-start=\"1240\" data-end=\"1289\">nostalgia, humanity and second chances.<\/strong><\/p>\n<p data-start=\"1294\" data-end=\"1592\">The story begins in the <strong data-start=\"1321\" data-end=\"1341\">Rastro of Madrid<\/strong>, where a couple finds a <strong data-start=\"1373\" data-end=\"1406\">framed tenth of a century old number from 1995<\/strong>. Intrigued by the reason for its framing, <strong data-start=\"1448\" data-end=\"1532\">the protagonist embarks on a search to discover who its original owner was<\/strong> and what history hides that apparently forgotten number. <\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4T3SBWmzPJc?si=A69fBylJbQ0cwctS\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p data-start=\"1594\" data-end=\"2017\">During her investigation, the protagonist makes all kinds of conjectures and travels through different places, until she finally manages to find the rightful owner of the ticket. It is then when she discovers <strong data-start=\"1795\" data-end=\"1858\">the exciting story behind the ticket<\/strong>, a story that connects past and present and that rescues the traditional values of the lottery: hope, generosity and the power of small gestures. <\/p>\n<h2 data-start=\"2024\" data-end=\"2072\"><strong data-start=\"2028\" data-end=\"2072\">Filmed in real locations in Madrid<\/strong><\/h2>\n<p data-start=\"2074\" data-end=\"2349\">The agency <strong data-start=\"2085\" data-end=\"2098\">Proximity<\/strong>, responsible for the campaign, has confirmed that the ad was <strong data-start=\"2160\" data-end=\"2231\">shot during the month of October in various locations in the capital<\/strong>, seeking to reflect the warmth and authenticity that have always characterized the Christmas Lottery ads.<\/p>\n<ul>\n<li>\n<h5><a href=\"https:\/\/lavozdeibiza.com\/en\/current-news\/ibiza-adds-a-new-air-connection-with-london-for-the-2026-season\/?swcfpc=1\">Ibiza adds a new air connection with London for the 2026 season<\/a><\/h5>\n<\/li>\n<\/ul>\n<p data-start=\"2351\" data-end=\"2645\">&#8220;We wanted to <strong data-start=\"2362\" data-end=\"2419\">connect with the public through a universal theme<\/strong>, without relying on immediate current events,&#8221; the agency explains. The objective was to <strong data-start=\"2506\" data-end=\"2555\">recover the most timeless essence of the lottery<\/strong>, betting on the emotion and sentimental value that each shared tenth represents. <\/p>\n<h2 data-start=\"2652\" data-end=\"2738\"><strong data-start=\"2656\" data-end=\"2738\">Prizes and novelties of the Extraordinary Christmas Lottery Draw 2025<\/strong><\/h2>\n<p data-start=\"2740\" data-end=\"3030\">This year, the Christmas Lottery Draw <strong data-start=\"2785\" data-end=\"2816\">increases its number of series<\/strong> with respect to previous editions. According to <strong data-start=\"2865\" data-end=\"2881\">Jes\u00fas Huerta<\/strong>, president of Loter\u00edas y Apuestas del Estado, <strong data-start=\"2929\" data-end=\"3027\">&#8220;this year we will distribute 2,772 million euros in prizes, which represents 70% of the lottery issue&#8221;.<\/strong> <\/p>\n<p data-start=\"3032\" data-end=\"3272\">In this edition, <strong data-start=\"3071\" data-end=\"3085\">198 series<\/strong> will be offered for sale, five more than in 2024, which means that <strong data-start=\"3131\" data-end=\"3185\">each number will be printed on 198 different tickets<\/strong> and there will be <strong data-start=\"3194\" data-end=\"3222\">1,980 tenths per number<\/strong>, the highest volume in the history of the draw.<\/p>\n<ul>\n<li>\n<h5><a href=\"https:\/\/lavozdeibiza.com\/en\/current-news\/agencies-warn-of-an-overbooking-boom-that-leaves-many-passengers-on-the-ground\/?swcfpc=1\">Agencies warn of an overbooking &#8220;boom&#8221; that leaves many passengers on the ground<\/a><\/h5>\n<\/li>\n<\/ul>\n<p data-start=\"3274\" data-end=\"3448\">&#8220;Last year there were 193 million tickets; this year we will have 198 million, which means more opportunities for everyone,&#8221; added Huerta during the presentation of the spot.<\/p>\n<p data-start=\"3450\" data-end=\"3599\">The <strong data-start=\"3453\" data-end=\"3474\">price of the tenth<\/strong> is maintained at <strong data-start=\"3490\" data-end=\"3502\">20 euros<\/strong>, with the same <strong data-start=\"3519\" data-end=\"3538\">100,000 numbers<\/strong> per series, and the main prizes will be as follows:<\/p>\n<ul data-start=\"3601\" data-end=\"3868\">\n<li data-start=\"3601\" data-end=\"3660\">\n<p data-start=\"3603\" data-end=\"3660\"><strong data-start=\"3603\" data-end=\"3632\">First prize (El Gordo):<\/strong> 400,000 euros per tenth.<\/p>\n<\/li>\n<li data-start=\"3661\" data-end=\"3710\">\n<p data-start=\"3663\" data-end=\"3710\"><strong data-start=\"3663\" data-end=\"3682\">Second prize:<\/strong> 125,000 euros per tenth.<\/p>\n<\/li>\n<li data-start=\"3711\" data-end=\"3758\">\n<p data-start=\"3713\" data-end=\"3758\"><strong data-start=\"3713\" data-end=\"3731\">Third prize:<\/strong> 50,000 euros per tenth.<\/p>\n<\/li>\n<li data-start=\"3759\" data-end=\"3868\">\n<p data-start=\"3761\" data-end=\"3868\">In addition, fourths, fifths and multiple reimbursements are maintained, allowing for the recovery of the investment.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4786\" data-end=\"4837\"><strong data-start=\"4790\" data-end=\"4837\">A phenomenon that transcends advertising<\/strong><\/h2>\n<p data-start=\"4839\" data-end=\"5161\">The premiere of the Christmas Lottery ad has been, for more than three decades, <strong data-start=\"4923\" data-end=\"4989\">one of the most awaited advertising events of the year<\/strong>. Its impact goes beyond the promotion of the draw: it has become <strong data-start=\"5062\" data-end=\"5095\">an emotional and cultural event<\/strong>, a reminder of the start of the countdown to Christmas. <\/p>\n<ul>\n<li>\n<h5><a href=\"https:\/\/lavozdeibiza.com\/en\/current-news\/no-lifeguards-for-cats-denounce-that-the-emergency-plan-of-ibiza-excludes-them\/?swcfpc=1\">No lifeguards for cats: denounce that the Emergency Plan of Ibiza excludes them<\/a><\/h5>\n<\/li>\n<\/ul>\n<p data-start=\"5163\" data-end=\"5554\">The lottery ads have left iconic stories, from the mythical <strong data-start=\"5234\" data-end=\"5262\">&#8220;El calvo de la Loter\u00eda&#8221;, a<\/strong> symbol of the nineties, to the touching &#8220;<strong data-start=\"5314\" data-end=\"5325\">Justino<\/strong>&#8221; or the most recent choral narratives focused on the value of sharing. In this line, the 2025 spot <strong data-start=\"5443\" data-end=\"5504\">bets<\/strong> again <strong data-start=\"5443\" data-end=\"5504\">on tenderness, nostalgia and human connection<\/strong>, ingredients that never fail at this time of the year. <\/p>\n<h2 data-start=\"5561\" data-end=\"5618\"><strong data-start=\"5565\" data-end=\"5618\">El Gordo, a tradition that unites a whole country<\/strong><\/h2>\n<p data-start=\"5620\" data-end=\"5923\">The <strong data-start=\"5623\" data-end=\"5673\">Extraordinary Christmas Lottery Draw<\/strong> will be held, as every year, on <strong data-start=\"5706\" data-end=\"5725\">December 22<\/strong> at the Teatro Real in Madrid. Thousands of people will follow live the drawing of the numbers sung by the children of San Ildefonso, a show that combines emotion, tradition and hope. <\/p>\n<p data-start=\"5925\" data-end=\"6191\">The <strong data-start=\"5928\" data-end=\"5966\">2024 Gordo was number 72,480<\/strong>, which was sold entirely in Logro\u00f1o and left millions of euros in shares distributed in a sports club in Madrid. This year, the dream is renewed for those who hope that chance will change their lives again. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year&#8217;s traditional Christmas Lottery spot revolves around a 1995 framed tenth of the year and claims solidarity, nostalgia and the magic of sharing.<\/p>\n","protected":false},"author":32,"featured_media":136590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2910,3287],"tags":[8891,8787],"ppma_author":[6611],"class_list":["post-136595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-news","category-society","tag-christmas-lottery","tag-lottery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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