{"id":137244,"date":"2025-11-14T12:32:27","date_gmt":"2025-11-14T11:32:27","guid":{"rendered":"https:\/\/lavozdeibiza.com\/sin-categorizar\/what-is-behind-the-new-record-of-spanish-oranges-to-be-sold-by-mercadona-in-2025-2026\/"},"modified":"2025-11-14T12:32:27","modified_gmt":"2025-11-14T11:32:27","slug":"what-is-behind-the-new-record-of-spanish-oranges-to-be-sold-by-mercadona-in-2025-2026","status":"publish","type":"post","link":"https:\/\/lavozdeibiza.com\/en\/society\/what-is-behind-the-new-record-of-spanish-oranges-to-be-sold-by-mercadona-in-2025-2026\/","title":{"rendered":"What is behind the new record of Spanish oranges to be sold by Mercadona in 2025-2026?"},"content":{"rendered":"<p data-start=\"365\" data-end=\"625\">Mercadona has launched this month the <strong data-start=\"407\" data-end=\"451\">national orange campaign 2025\/2026<\/strong> with a clear forecast: to <strong data-start=\"477\" data-end=\"542\">market 131,000 tons of oranges of Spanish origin<\/strong> in its more than 1,600 physical supermarkets in Spain and through its online channel.<\/p>\n<ul>\n<li>\n<h5><a href=\"https:\/\/lavozdeibiza.com\/actualidad\/mercadona-establece-nuevo-limite-para-pagos-en-efectivo-cuanto-puedes-usar-por-compra-y-que-monedas-acepta\/?swcfpc=1\">Mercadona establishes a new limit for cash payments: how much can you use per purchase and what currencies does it accept?<\/a><\/h5>\n<\/li>\n<\/ul>\n<p data-start=\"627\" data-end=\"1030\">The season, which <strong data-start=\"645\" data-end=\"711\">has just started and will last until approximately August<\/strong>, will be entirely based on the production of different strategic citrus growing areas of the country. The company will work with <strong data-start=\"833\" data-end=\"934\">oranges from fields in the Valencian Community, Andalusia, the Region of Murcia and Catalonia<\/strong>, reinforcing its image as an ally of the Spanish countryside and the consumption of local produce. <\/p>\n<h2 data-start=\"1037\" data-end=\"1114\"><strong data-start=\"1037\" data-end=\"1114\">Suppliers, farmers and origin of the oranges that arrive at Mercadona<\/strong><\/h2>\n<p data-start=\"1116\" data-end=\"1348\">The magnitude of the campaign is explained by the collaboration structure that Mercadona maintains with the primary sector. For this season, the chain presided by Juan Roig will rely on <strong data-start=\"1303\" data-end=\"1334\">thirteen Spanish suppliers<\/strong>, among them: <\/p>\n<ul data-start=\"1350\" data-end=\"1532\">\n<li data-start=\"1350\" data-end=\"1370\">\n<p data-start=\"1352\" data-end=\"1370\"><strong data-start=\"1352\" data-end=\"1368\">Martinavarro<\/strong><\/p>\n<\/li>\n<li data-start=\"1371\" data-end=\"1384\">\n<p data-start=\"1373\" data-end=\"1384\"><strong data-start=\"1373\" data-end=\"1382\">Bollo<\/strong><\/p>\n<\/li>\n<li data-start=\"1385\" data-end=\"1402\">\n<p data-start=\"1387\" data-end=\"1402\"><strong data-start=\"1387\" data-end=\"1400\">Fontestad<\/strong><\/p>\n<\/li>\n<li data-start=\"1403\" data-end=\"1422\">\n<p data-start=\"1405\" data-end=\"1422\"><strong data-start=\"1405\" data-end=\"1420\">Tono Fruits<\/strong><\/p>\n<\/li>\n<li data-start=\"1423\" data-end=\"1440\">\n<p data-start=\"1425\" data-end=\"1440\"><strong data-start=\"1425\" data-end=\"1438\">Frutinter<\/strong><\/p>\n<\/li>\n<li data-start=\"1441\" data-end=\"1456\">\n<p data-start=\"1443\" data-end=\"1456\"><strong data-start=\"1443\" data-end=\"1454\">Anecoop<\/strong><\/p>\n<\/li>\n<li data-start=\"1457\" data-end=\"1476\">\n<p data-start=\"1459\" data-end=\"1476\"><strong data-start=\"1459\" data-end=\"1474\">Agronostrum<\/strong><\/p>\n<\/li>\n<li data-start=\"1477\" data-end=\"1532\">\n<p data-start=\"1479\" data-end=\"1532\"><strong data-start=\"1479\" data-end=\"1532\">Among other operators specialized in citrus<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1534\" data-end=\"1799\">These suppliers, in turn, <strong data-start=\"1563\" data-end=\"1621\">work with more than 2,000 growers throughout the country<\/strong>, which makes it possible to articulate a broad and stable supply chain, key to ensuring that <strong data-start=\"1721\" data-end=\"1733\">oranges<\/strong> reach the shelves continuously throughout the campaign.<\/p>\n<p data-start=\"1801\" data-end=\"1966\">The company stresses that these alliances not only ensure volume and continuity, but also <strong data-start=\"1893\" data-end=\"1919\">quality and homogeneity<\/strong> in the product offered to the end customer.<\/p>\n<h2 data-start=\"1973\" data-end=\"2022\"><strong data-start=\"1973\" data-end=\"2022\">Three formats to reach all households<\/strong><\/h2>\n<p data-start=\"2024\" data-end=\"2129\"><strong data-start=\"2028\" data-end=\"2059\">Oranges of national origin<\/strong> will be available in the <strong data-start=\"2087\" data-end=\"2128\">chain&#8217;s three usual formats<\/strong>:<\/p>\n<ul data-start=\"2131\" data-end=\"2354\">\n<li data-start=\"2131\" data-end=\"2193\">\n<p data-start=\"2133\" data-end=\"2193\"><strong data-start=\"2133\" data-end=\"2145\">In bulk<\/strong>, for those who prefer to choose piece by piece.<\/p>\n<\/li>\n<li data-start=\"2194\" data-end=\"2259\">\n<p data-start=\"2196\" data-end=\"2259\"><strong data-start=\"2196\" data-end=\"2217\">3 kg nets<\/strong>, designed for more regular consumption.<\/p>\n<\/li>\n<li data-start=\"2260\" data-end=\"2354\">\n<p data-start=\"2262\" data-end=\"2354\"><strong data-start=\"2262\" data-end=\"2283\">5 kg nets<\/strong>, oriented to families and those who drink juice or fresh fruit on a daily basis.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2356\" data-end=\"2597\">With this, Mercadona <strong data-start=\"2376\" data-end=\"2438\">continues the citrus campaign of national origin<\/strong> that began last October with <strong data-start=\"2480\" data-end=\"2504\">tangerines and lemons<\/strong>, reinforcing its commitment to seasonal products and local supply.<\/p>\n<h2 data-start=\"2604\" data-end=\"2664\"><strong data-start=\"2604\" data-end=\"2664\">Commitment to the national product and the primary sector<\/strong><\/h2>\n<p data-start=\"2666\" data-end=\"2740\">The company itself frames this move as part of a broader strategy: <span style=\"font-size: 16px;\">&#8220;This commitment is part of Mercadona&#8217;s quality and origin strategy, which promotes the consumption of products of national origin as long as they meet the required quality standards and there is sufficient availability to supply the stores&#8221;.<\/span><\/p>\n<p data-start=\"3005\" data-end=\"3218\">According to company data, <strong data-start=\"3032\" data-end=\"3106\">85% of the total assortment currently comes from domestic suppliers<\/strong>, a percentage that places Mercadona as one of the main drivers of Spanish agri-food production.<\/p>\n<ul>\n<li>\n<h5><a href=\"https:\/\/lavozdeibiza.com\/sociedad\/trabajo-en-el-mercadona-asi-es-el-contrato-indefinido-de-ocho-dias-al-mes-con-sueldo-de-855-euros\/?swcfpc=1\">Working at Mercadona: this is what an indefinite-term contract of eight days a month with a salary of 855 euros looks like.<\/a><\/h5>\n<\/li>\n<\/ul>\n<p data-start=\"3220\" data-end=\"3610\">The <strong data-start=\"3223\" data-end=\"3263\">joint work with its suppliers<\/strong> also makes it possible to <strong data-start=\"3281\" data-end=\"3358\">extend the availability of domestic oranges until the end of the summer<\/strong>, something that was not always possible in previous campaigns. In this way, the chain emphasizes that the <strong data-start=\"3467\" data-end=\"3516\">consumption of seasonal and proximity fruit<\/strong> is favored, in line with the demands of a consumer who is increasingly sensitive to the origin of what he\/she buys. <\/p>\n<h2 data-start=\"3617\" data-end=\"3681\"><strong data-start=\"3617\" data-end=\"3681\">Freshly squeezed juices: another boost to citrus consumption<\/strong><\/h2>\n<p data-start=\"3683\" data-end=\"4110\">Beyond the sale of <strong data-start=\"3707\" data-end=\"3719\">oranges<\/strong> in traditional format, Mercadona maintains its commitment to the <strong data-start=\"3781\" data-end=\"3829\">freshly squeezed orange juice service<\/strong>, present in all its stores since 2016. This format was born, they recall, from an <strong data-start=\"3910\" data-end=\"3974\">innovation project together with the specialist supplier Zumex<\/strong> and with the direct participation of their own customers, who demanded convenient solutions for consuming fruit in the form of natural juice. <\/p>\n<p data-start=\"4112\" data-end=\"4147\">This service has several effects:<\/p>\n<ul data-start=\"4149\" data-end=\"4384\">\n<li data-start=\"4149\" data-end=\"4222\">\n<p data-start=\"4151\" data-end=\"4222\"><strong data-start=\"4151\" data-end=\"4192\">Increases the use of fresh oranges<\/strong> within the store itself.<\/p>\n<\/li>\n<li data-start=\"4223\" data-end=\"4309\">\n<p data-start=\"4225\" data-end=\"4309\"><strong data-start=\"4225\" data-end=\"4260\">Facilitates citrus consumption<\/strong> for those who prefer ready-to-go juice.<\/p>\n<\/li>\n<li data-start=\"4310\" data-end=\"4384\">\n<p data-start=\"4312\" data-end=\"4384\"><strong data-start=\"4312\" data-end=\"4350\">Reinforces the perception of freshness<\/strong> in the fruit and vegetable section.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4386\" data-end=\"4531\">In practice, it becomes a complement to the sale of fruit in traditional format, expanding the options for all types of consumers.<\/p>\n<h2 data-start=\"4538\" data-end=\"4614\"><strong data-start=\"4538\" data-end=\"4614\">Relationship with institutional campaigns and good business practices<\/strong><\/h2>\n<p data-start=\"4616\" data-end=\"4921\">The Valencian chain also highlights that it <strong data-start=\"4657\" data-end=\"4734\">supports the initiatives of the Ministry of Agriculture, Fisheries and Food<\/strong> within the <strong data-start=\"4759\" data-end=\"4780\">#alimentosdespa\u00f1a<\/strong> strategy and the campaign <strong data-start=\"4794\" data-end=\"4826\">&#8220;The richest country in the world&#8221;<\/strong>, focused on highlighting the diversity and richness of Spanish agri-food production.<\/p>\n<p data-start=\"4923\" data-end=\"5082\">At the same time, Mercadona emphasizes its adherence to the <strong data-start=\"4969\" data-end=\"5042\">Code of Good Commercial Practices in Food Procurement<\/strong>, a voluntary agreement that:<\/p>\n<ul data-start=\"5084\" data-end=\"5348\">\n<li data-start=\"5084\" data-end=\"5157\">\n<p data-start=\"5086\" data-end=\"5157\">Seeks to <strong data-start=\"5092\" data-end=\"5154\">improve relations within the agrifood chain<\/strong>.<\/p>\n<\/li>\n<li data-start=\"5158\" data-end=\"5254\">\n<p data-start=\"5160\" data-end=\"5254\">It is part of the <strong data-start=\"5177\" data-end=\"5251\">Law on Measures to Improve the Functioning of the Food Chain<\/strong>.<\/p>\n<\/li>\n<li data-start=\"5255\" data-end=\"5348\">\n<p data-start=\"5257\" data-end=\"5348\">It aims to promote more balanced relations between producers, industry and distribution.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5350\" data-end=\"5523\">With this combination of institutional commitments and sectoral agreements, the company seeks to reinforce its image as a responsible player in the agri-food ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The chain expects to sell 131,000 tons of Spanish oranges through August in more than 1,600 stores and online, from four regions and thirteen local suppliers<\/p>\n","protected":false},"author":32,"featured_media":137240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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