{"id":137812,"date":"2025-11-17T15:18:41","date_gmt":"2025-11-17T14:18:41","guid":{"rendered":"https:\/\/lavozdeibiza.com\/sin-categorizar\/how-maxi-johals-intervention-at-unwto-reinforces-o-beach-ibizas-international-strategy\/"},"modified":"2025-11-17T15:18:41","modified_gmt":"2025-11-17T14:18:41","slug":"how-maxi-johals-intervention-at-unwto-reinforces-o-beach-ibizas-international-strategy","status":"publish","type":"post","link":"https:\/\/lavozdeibiza.com\/en\/current-news\/how-maxi-johals-intervention-at-unwto-reinforces-o-beach-ibizas-international-strategy\/","title":{"rendered":"How Maxi Johal&#8217;s intervention at UNWTO reinforces O Beach Ibiza&#8217;s international strategy"},"content":{"rendered":"<p data-start=\"277\" data-end=\"630\">O Beach Ibiza has celebrated the participation of<strong> Maxi Johal<\/strong>, Chairman of IMI Group, in the <strong>26th General Assembly of the World Tourism Organization<\/strong> (UN Tourism), held in Saudi Arabia. His intervention in this global meeting reaffirms the group&#8217;s commitment to innovation, culture and the strategic development of tourism on an international scale. <\/p>\n<ul>\n<li data-start=\"277\" data-end=\"630\">\n<h5><strong><a href=\"https:\/\/lavozdeibiza.com\/en\/what-to-do\/o-beach-ibiza-expands-its-essence-to-thailand-with-exclusive-parties-at-seen-beach-club-samui\/\">O Beach Ibiza expands its essence to Thailand with exclusive parties at SEEN Beach Club Samui<\/a><\/strong><\/h5>\n<\/li>\n<\/ul>\n<h2 data-start=\"637\" data-end=\"697\">An international presence that fosters new synergies<\/h2>\n<p data-start=\"699\" data-end=\"967\">During the General Assembly, Johal shared the stage with representatives of the<strong> United Nations<\/strong>, <strong>Universal Music Group<\/strong> and digital creator <strong>Khaby Lame<\/strong>, forming a strategic alliance that seeks to open new avenues of collaboration between music, culture and creativity.<\/p>\n<p data-start=\"969\" data-end=\"1203\">This convergence, the speakers stressed, is shaping up to be a decisive driver for the future of tourism, integrating entertainment as a tool for connecting communities, promoting diversity and boosting the economy.<\/p>\n<h2 data-start=\"1205\" data-end=\"1260\">Creativity as the axis of tourism transformation<\/h2>\n<p data-start=\"1262\" data-end=\"1691\">In his speech, Maxi Johal underscored the key role played by the creative industries in the evolution of the sector: &#8220;We are living in a historic moment where the creative industries play an essential role in the transformation of tourism,&#8221; he said. &#8220;The union between global talent, international institutions and influential brands allows us to design experiences with purpose, impact and international projection.&#8221; <\/p>\n<p data-start=\"1693\" data-end=\"1891\">His words connected with the vision shared by the leaders present, who defended a tourism model that goes beyond travel and is committed to cultural experiences with high added value.<\/p>\n<h2 data-start=\"1893\" data-end=\"1957\">A milestone for O Beach Ibiza and for experiential tourism<\/h2>\n<p data-start=\"1959\" data-end=\"2146\">From O Beach Ibiza, this international recognition is experienced as an opportunity to reaffirm the values that are part of its identity: vision, leadership and global collaboration.<\/p>\n<p data-start=\"2148\" data-end=\"2460\">The organization highlights that Johal&#8217;s participation in this forum not only consolidates his figure as an international reference, but also reinforces the commitment of IMI Group and O Beach Ibiza to continue promoting unique experiences that transcend borders and bring people together through entertainment.<\/p>\n<p data-start=\"2462\" data-end=\"2638\" data-is-last-node=\"\" data-is-only-node=\"\">With this step, Ibiza is once again on the world map of innovative tourism, linking its cultural identity with the new horizons of creativity and global cooperation.<\/p>\n<p data-start=\"2462\" data-end=\"2638\" data-is-last-node=\"\" data-is-only-node=\"\">Continue reading<\/p>\n<ul>\n<li>\n<h5><strong><a href=\"https:\/\/lavozdeibiza.com\/que-hacer-en-ibiza-y-formentera\/phuket-vibra-con-el-desembarco-de-o-beach-ibiza-eventos-exclusivos-en-tailandia\/?swcfpc=1\">Phuket vibrates with the landing of O Beach Ibiza: exclusive events in Thailand<\/a><\/strong><\/h5>\n<\/li>\n<li>\n<h5><strong><a href=\"https:\/\/lavozdeibiza.com\/que-hacer-en-ibiza-y-formentera\/ya-puedes-reservar-en-o-beach-ibiza-comienza-la-cuenta-atras-para-la-temporada-2026\/\">You can now book at O Beach Ibiza: the countdown to the 2026 season has begun.<\/a><\/strong><\/h5>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>IMI Group Chairman speaks at an international meeting that reinforces the connection between tourism, culture and creativity<\/p>\n","protected":false},"author":23,"featured_media":137807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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