For Yann Pissenem, Ibiza remains a unique destination because it stands on a simple principle: diversity. In an exclusive interview with La Voz de Ibiza in Valencia the businessman explains that the island’s success does not depend on a single club or a single brand, but on a wide and dynamic offer, capable of attracting different audiences during the season. This plurality, he assures, is what makes Ibiza a world tourist pole.
Pissenem sums it up neatly: “People don’t come to Ibiza to go only to Ushuaïa, Hï and [UNVRS]. People come to enjoy a varied offer. “.
He recalls that the average visitor does not conceive of a vacation in a single space: “People come for five or six days… and like when you go to Thailand or wherever you want, you go to several places, you don’t stay in the same place for four days in a row“.
A balanced summer for all operators
Despite the impact that the reopening of [UNVRS] could have had as the season’s big novelty, Pissenem stresses that the market adjusted without tension: “In the end everything stabilized a little bit and everyone got their share of the pie during the summer.”
This distribution, he adds, is positive for the destination: it ensures activity in all leisure poles and reinforces the image of Ibiza as a plural ecosystem.
Ibiza’s strength, he explains, lies in a public that travels for different experiences: “People come for a varied offer, and it’s that diversity that sustains the destination’s international appeal. As Pissenem explains: ‘It’s good that it’s like that, that everyone gets their share.”
Pissenem affirms that competition not only does not harm, but is essential to maintain the quality of the destination and attract visitors with greater purchasing power.
The season, in internal figures: “Very good”.
The businessman confirms that Ushuaïa “was fantastic”, that Hï “had a very good season” and that, despite incorporating a “fifth player”, the structure resisted: “We hardly noticed the entry of [UNVRS] … Hï did very good numbers, better than expected“.
In the case of Hï Ibiza, he recalls that the club had to reorganize after moving to [UNVRS] residences such as HUGEL, Fisher or Geta: “We replaced by Jügel and several others that worked very well this summer,” he explains. That balance made it possible, in his words, “not to cannibalize each other between clubs.”
It also highlights the performance of new talents and the positive surprise of concepts such as Dom Dolla on Wednesdays, reflecting a strategy aimed at renewing and refreshing programming.
A season with more than two million visitors and without incidents
In addition to the tourist attraction, the businessman highlights the importance of internal management in safety and operations. “More than two million people” passed through his clubs this summer, he says, without registering any relevant incidents: “We have excellent teams and workers… they have managed to ensure that strictly nothing happened all summer.”
Pissenem has a clear vision for the destination’s future: to improve the overall experience and maintain product excellence. “If we do it all to the fullest, people will come even more and people with more purchasing power,” he says. For him, the challenge is not to grow more, but to continue offering variety and quality, the formula that has sustained Ibiza’s tourist attraction for decades.
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