Ryans HotelsRyans Hotels, a renowned hotel group targeting a young and dynamic audience and part of the OD Group, has been honored at the prestigious Smart Travel News Awards 2024 for its revolutionary campaign The R-Public of All.
This project has not only redefined the standards of hospitality, but has also marked a before and after in the way of communicating the essence of a brand in the tourism sector.
A campaign that is more than advertising
The R-Public of All is much more than an advertising campaign; it is a manifesto that celebrates authenticity, chaos and diversity. Ryans’ approach embraces a concept of hospitality that invites guests to be themselves, without apology or restriction. This approach has resonated deeply with a generation that values spontaneity and emotional connection with the brands they choose.
In the words of Berta Pascual, marketing director of Ryans Hotels, “Ryans celebrates a generation that has transformed society, creating a freer, more open and inclusive world. In this space, imperfection, spontaneity and authenticity are celebrated. A world where there are no barriers to finding pleasure, and where success takes multiple forms.”
An inclusive and vibrant message
The essence of the campaign lies in offering a space where everything is possible and everyone has a place. This “free territory”, as defined by the brand, is characterized by an inclusive approach and a rebellious attitude that connects with the young spirit of its guests. Beyond a simple stay, Ryans proposes a tailor-made experience for those seeking authenticity and freedom. “We are facing a new audience, a generation that celebrates diversity, spontaneity and happiness. We want to be more than just a place to sleep; we want to be a space where we can all live,” Ryans says.
International projection and expansion
Currently, The R-Public of All is already being experienced in Ryans hotels in Ibiza, and the group has ambitious plans to take this vibrant proposal to other cities such as Seville, London and more capitals around the world. This award not only reinforces the brand’s positioning, but also boosts its global vision in a market that seeks unique and transformative proposals.
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