The Consell Insular de Formentera, through the Department of Tourism, promotes at the International Tourism Fair (Fitur), the cultural offer out of high season, as a fundamental axis for the deseasonalization.
In this sense, the president of the Consell, Óscar Portas, and the councilor of Tourism, Artal Mayans, accompanied by the insular director of Tourism, Leonardo Metastasio, have traveled to Madrid to present the cultural event La Plural, which this year will celebrate the second edition during the month of October. It is a meeting of artists that was held for the first time last year with a great success of participation. An initiative that will bring together about twenty artists and aims to showcase the creative art that is thought in Formentera. Music, visual arts and crafts that respond to the principles of sustainability and uniqueness of the island. In this sense, they reported that the Department of Tourism wants to give visibility to the artistic wealth of Formentera and create, on the other hand, a point of connection between the artists themselves. On the other hand, the Department of Tourism will present the game Marco Topo, through which it is proposed to the youngest to explore the island overcoming questions and challenges in teams using their online game, a paper map and a set of stickers. It is a map of the island of Formentera through which, with QR codes, you can go answering questions of the site where the visitor is. For the councilor Artal Mayans, this is a new formula to “make known and visit a site turning the visit into a playful and participatory family experience” in which children become the protagonists.
Promotional video
Also, and as a novelty, the Department of Tourism will present the new promotional video of the island of Formentera that will be distributed by different social networks. “It is a video that highlights all the offer that can be found on the island and includes beaches, sports, gastronomy and, especially, nature and cultural traditions“, detailed from the Consell. On the other hand, it will soon present to travel agents the new directory that is being worked on, which will bring together the entire range of services, stores and gastronomic offerings of the island, and will be accessible from a QR code. “With these proposals, Formentera reinforces its commitment to a sustainable tourism model, diversified and adapted to different audiences, which contributes to the economic and cultural development of the island beyond the high season,” they explained.
