Ryans Hotels has broken new ground with its campaign The R-Public of All. This innovative project has been designed to connect with a young generation looking for authentic experiences and spaces where freedom and diversity are protagonists. The campaign’s central video has not only captured the attention of the public, but has also positioned the brand as a leader in creativity and innovation in hotel branding.
A message that connects with young people’s concerns
The video, a key piece of the campaign, opens with a strong message: “We are heirs to a kingdom that is totally screwed up”. This statement reflects the concerns of a generation grappling with the uncertainties of today’s world. However, far from remaining critical, the video invites to transform this reality through a lifestyle where the present is the most important thing. The narrator emphasizes: “We young people want a place where we can live everything, and that place is Ryans, The R-Public of All”. This approach has struck a chord with an audience that seeks authenticity, diversity and emotional connection in their travel experiences.
Creativity at the service of a new hospitality
The concept behind The R-Public of All goes beyond a simple advertising campaign. It is a reflection of Ryans Hotels’ commitment to offer a different experience, where every guest can feel free to be who they are. From its vibrant visual design to its inclusive message, this proposal stands out for its ability to resonate with a generation that values spontaneity and authenticity.
Berta Pascual, marketing director of Ryans Hotels, explains: “We celebrate a generation that has transformed society towards a freer and more inclusive world. We want to be more than a place to sleep; we want to be a space where diversity and happiness are at the center.”
Recognition and international expansion
The originality and impact of The R-Public of All has earned Ryans Hotels the prestigious Smart Travel News Awards 2024 in the creativity and innovation category. This award not only reaffirms the success of the campaign, but also boosts the brand’s expansion plan. Ryans Hotels currently has establishments in Ibiza, but is already working on its arrival in cities such as Seville and London. This growth seeks to take its vibrant proposal to new destinations, while maintaining the essence that has made it stand out: to be a place where authenticity and enjoyment are the norm.
A new way to connect with travelers
Ryans Hotels has achieved what few brands do: to be more than a service, to become a symbol of a generation. The R-Public of All not only positions the brand as a benchmark in hospitality, but also redefines how hotels can connect with their guests. This success is not only measured in awards, but in the loyalty of a public that finds in Ryans more than just a place to stay: a space to live without restrictions.
Continue reading
