The King Felipe VI and Queen Letizia of Spain inaugurated this Wednesday the 45th edition of the International Tourism Trade Fair, FITUR 2025which is being held from January 22-26 at IFEMA Madrid and this year is expected to receive some 250,000 visitors.
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Between 10:30 a.m. and 12 noon, the King and Queen toured the different pavilions of the fair accompanied by both national and international authorities, including Jordi Hereu, the Minister of Industry and Tourism.
In what was one of the most awaited moments, they stopped at the stand of the Comunitat Valenciana, where they received four fans made by artisans from the epicenter of the DANA by the president of the Generalitat, Carlos Mazón. They also greeted other regional presidents such as Jorge Azcón of Aragon and Gonzalo Capellán of La Rioja, and held a conversation with the Catalan president, Salvador Illa. The stands of Iberia Airlines, Morocco and Brazil, which this year is a partner country of the event, were other stops for the royalty on their tour of FITUR 2025.
FITUR 2025
The International Tourism Fair (Fitur) begins this Wednesday its 45th edition, which will run until Sunday at IFEMA Madrid. There, the Autonomous Communities will display all their potential with a view to consolidating the sector nationally and globally. Some 250,000 people are expected to attend throughout the event. Specifically, attendance will be divided between 150,000 professionals from Wednesday to Friday and around 100,000 general public attendees over the weekend. There will also be 9,500 participating companies, 156 countries and 884 exhibitors, 10% more than in 2024, which will display their offerings in nine pavilions. This internationality, which defines the objectives of the International Tourism Trade Fair, is also reflected in the 101 official representations of countries, five more than at the last edition, and in the addition of eleven countries joining FITUR in 2025, mainly from Africa and Asia. This large influx of participants and attendees is estimated to have an economic impact for Madrid of 445 million euros in revenue, with a positive effect on sectors such as mobility, hotels, hospitality, culture and leisure. For its part, Brazil will be this year’s FITUR 2025 Partner Country. The Brazilian stand will be in IFEMA’s Pavilion 3, where it will showcase its tourism diversity, bringing together destinations from all its regions, airlines, operators and hotel chains committed to innovation and excellence. During the weekend, on Saturday, January 25 and Sunday, January 26, FITUR opens its doors to the end traveler, who can enjoy an agenda of interactive activities organized by exhibitors, including live musical performances, gastronomic tastings, accessibility awareness days, craft workshops and contests. In addition, they will be able to access direct information on the extensive tourism offer of the destinations, from all over the world.
Ibiza at FITUR 2025: the Consell and the municipalities
The stand of the Consell de Ibiza is located in Pavilion 9 and has a space of 300 m² where it will promote not only the sports offer, but also the cultural, heritage and gastronomic offer that complements the visitor’s experience. The strategy is to position the island as a sports destination capable of attracting national visitors during the spring and autumn months. This approach responds to the need to balance tourism activity throughout the year, extending stays beyond the high season in summer. In addition, the Consell will hold an event on Thursday at the Movistar Arena in Madrid. There, prominent athletes such as Alberto Contador, Miguel Indurain and Núria Picas will share their experiences enjoying the sporting offer of the island. Specialized journalists such as Nico de Vicente and Lourdes García Campos will be in charge of conducting the event, with the aim of achieving a significant media impact. The effort to deseasonalize tourism also has the backing of the island’s municipalities, which will bring their own proposals to FITUR. Sant Antoni, for example, will highlight an artistic intervention in its historic district, while Santa Eulària des Riu will present a guide dedicated to the municipality’s emblematic kiosks. For its part, Sant Josep will focus on cultural and photographic initiatives, and Sant Joan will show a video that combines its historical essence and its current tourism proposal.
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