AliExpress 11.11, also known as Singles’ Day, has established itself as one of the biggest shopping events in the world, surpassing even Black Friday and Prime Day in terms of sales volume. Born in China in 2009 as a celebration for singles, this global consumer festival has become a true commercial phenomenon that moves billions of euros every year.
In 2025, the event runs from November 11 to 19, with a pre-event preparation phase that kicked off on November 8. During this stage, users can add products to the cart, accumulate coupons and participate in exclusive promotions before the official start of the offers.
What is AliExpress 11.11 and why is it so important?
AliExpress 11.11 was born as a curious university day to vindicate bachelorhood, but it quickly became a key date for e-commerce. In 2024 alone, the Alibaba Group, owner of the platform, recorded global sales in excess of $84 billion during the event.
This year, AliExpress has strengthened its European logistics infrastructure, which translates into faster shipments to Spain, simplified returns and prices including VAT. In this way, users can buy with greater security and without surprises at customs, a point that the Chinese giant wanted to improve for this new edition.
Tips to take advantage of AliExpress 11.11 offers
The success of 11.11 depends not only on the discounts, but also on the shopper’s strategy. To make the most of the event, it is advisable to follow a series of previous steps and smart shopping habits:
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Add your products to the cart in advance. This way you can check if the discount is real and avoid fake price drops. Some sellers inflate prices days before to simulate bigger discounts.
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Use as many coupons as possible. AliExpress combines general coupons, seller coupons and currency discounts. The key is to accumulate and apply them simultaneously to maximize savings.
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Purchase in the early hours of November 11. The best deals tend to sell out quickly. If you already know what products you want, act within the first few minutes of the day.
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Check the seller’s reputation. Check out their overall rating and reviews with real photos from other users. In a massive event like this, trust is essential.
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Prioritize shipments from Europe or Spain. The “Shipping from Spain” or “Shipping from Europe” seal guarantees faster delivery and no additional customs charges.
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Compare prices with external tools. Platforms such as Keepa or AliPrice show the price history of products and help you detect if the discount is real.
The categories with the highest discounts
The 11.11 catalog is overwhelming, with millions of items on sale. However, there are four major areas where the sales are especially notable this year:
Technology and gadgets
Major brands such as Xiaomi, OnePlus or Anker offer discounts of up to 60%. The most prominent products are smartphones, wireless headphones and smartwatches. Among the most anticipated is the Xiaomi 13T Pro, which is down more than 200 euros from its usual price. Also noteworthy are the Soundcore Liberty 4 headphones or the Amazfit activity bracelets.
2. Home and decoration
Robot vacuum cleaners, smart lamps and home automation gadgets star in this category. Brands such as Roborock and Yeelight apply discounts of up to 50%. The Roborock Q8 Max and smart LED strips have become the star products for those looking to automate their home.
Fashion and accessories
11.11 is also a paradise for fashion lovers. Sportswear, sneakers and handbags can be found with discounts of up to 70%. AliExpress has boosted its Choice and Trendyol lines, which offer international designer clothes with fast shipping and good quality.
4. Beauty and personal care
The sales on hairdryers, straighteners, laser hair removers and Korean cosmetics are among the most aggressive of the event. Many are taking advantage of the event to anticipate their holiday shopping with premium products at reduced prices.
How to recognize genuine bargains
In the midst of so much supply, it is easy to fall into the trap of false discounts. To avoid this, experts recommend avoiding products with discounts of more than 90%, as they often hide previous price increases or low-quality copies.
In addition, AliExpress launches global discount codes that are applied on any purchase and offer between 5 and 20 euros extra discount. The most used in this edition are ESD1111 and GLO1111, although they change throughout the week.
It is also advisable to subscribe to the AliExpress newsletter or follow their official accounts on social networks so as not to miss these codes, as some have limited use or only last a few hours.
