Ibiza has begun its participation in the IBTM fair in Barcelona, an international event dedicated to congress tourism, incentives and corporate events. With its own stand of 103.3 square meters and the representation of 19 companies from the island, the aim is to consolidate Ibiza as a strategic destination for the MICE sector, expanding tourism activity beyond the summer months.
A strategic bet to diversify tourism
According to the director of Tourism, Juan Miguel Costa, MICE tourism plays a key role in Ibiza’s new Marketing Plan, which seeks to promote activities away from the summer massification. “It is a type of tourism that values sustainability and the environment, in addition to attracting visitors with high purchasing power who discover the island on their business trips and return with their families to enjoy our diversity of offers,” Costa stressed. The island attends the fair with a large representation that includes 13 hotels, 2 congress venues and 3 companies specializing in events and incentives. During the event, which runs from November 19 to 21, some 40 business meetings are scheduled with tour operators, travel agencies and companies from the United Kingdom, Germany, the United States, Italy and Spain, among other countries.
Looking to the future: more infrastructure for MICE tourism
Expectations for congress tourism in Ibiza are optimistic, with forecasts that point to a “very positive” 2025 for the sector. One of the major advances will be the construction of the second phase of the Ibiza Conference Center, a key infrastructure to strengthen the island’s offer in this segment. Among those attending the fair, in addition to the island director of Tourism, are institutional representatives such as the councilman of Eivissa, Ruben Sousa, the director of Tourism of the City Council of Sant Josep, Eva Ruiz, and the manager of the Ibiza Convention Bureau, Ana Sanchezwho have highlighted the importance of this fair to capture new opportunities in the MICE sector.
