Formentera is once again promoting local consumption with a Christmas campaign that will mobilize more than 1,500 euros in prizes, a joint initiative of the Consell Insular and PIMEF that seeks to boost local commerce and strengthen the network of businesses on the island. With 3,700 Compra en Casa cards in circulation and 30 participating establishments, the program is consolidated as a key tool to stimulate the local economy.
The first action of the campaign will be Black Friday Formentera, to be held on November 28. All purchases of at least 15 euros made with the Compra en Casa card will be automatically transformed into participations for the drawing of a 70-euro gift card, a measure designed to direct spending towards local businesses on one of the biggest consumption days of the year.
Then, between December 1 and January 6, the “At Christmas, buy at home” campaign will start , a loyalty plan that will reward all purchases made with the card with the chance to win 300, 200 or 100 euros. The aim is to maintain the flow of consumption throughout the Christmas period, reinforce the recurrence of purchases and ensure that spending stays on the island.
In addition, the program incorporates an extraordinary sweepstakes aimed directly at participating establishments. From December 1 to January 31, all registered purchases will be entered into a drawing for four 250-euro cards, to be used exclusively in the stores and supermarkets that have most encouraged their customers to participate.
With this triple activation -Black Friday, Christmas campaign and extraordinary raffle-, Formentera consolidates a model of direct support to local commerce, generating movement in business, boosting the island economy and encouraging a more responsible consumption and linked to the territory. The Consell stresses that this commitment to local commerce not only boosts the business fabric, but also contributes to sustainable economic development and rooted in the community.
